February 2020 Summaries
4 posts from Webflow
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Local SEO is crucial for small business success, with nearly half of Google searches being local and 80% of them converting, yet many businesses have focused more on being found than on converting traffic. A recent study indicates that implementing an online booking system can significantly boost revenue for small businesses by converting more web traffic into sales. Such systems offer multiple benefits, including 24/7 booking availability, reduced administrative time, competitive advantages, and substantial revenue gains, with 37% more sales on average. To maximize these benefits, businesses should prominently display booking options on websites, integrate them with social media channels, ensure calendar synchronization, and select industry-specific booking software.
Feb 26, 2020
786 words in the original blog post.
Google Tag Manager (GTM) is a versatile tool from Google that simplifies the management of website integrations by consolidating various script tags, analytics codes, and pixels into a single tag, thus eliminating the need for direct code editing. This tool allows users to deploy third-party tags without coding, fosters collaboration between marketing and IT, and provides efficient error checking and security benefits, along with the asynchronous loading of tags. By integrating GTM with platforms like Webflow, users can seamlessly track site performance and manage tags, enhancing their ability to scale up and track performance metrics thoroughly. The setup involves creating an account, setting up a container with macros, rules, and tags, and embedding GTM tracking codes into the Webflow site's <head> and <body> sections. Users can also add variables, such as the Google Analytics Tracking ID, to streamline tracking across different integrations. GTM supports advanced tracking configurations, including custom fields and cross-domain tracking, with further assistance available through resources like Webflow University and Google Tag Manager's Help section.
Feb 14, 2020
757 words in the original blog post.
Well-designed websites are not just visually appealing but also serve to communicate a product, company, and brand effectively through a combination of visuals, text, and interactions. Achieving this involves a holistic design process that balances form and function, typically following seven key steps: goal identification, where the designer collaborates with the client to determine the website's purpose; scope definition, which outlines the necessary web pages and features to meet the site's goals; sitemap and wireframe creation, which maps out the site's structure and potential challenges; content creation, focusing on SEO and ensuring content aligns with the site's objectives; visual elements, which define or enhance the site's visual brand; testing, which involves manual and automated checks for functionality across devices; and finally, the launch, where timing and communication strategies are planned to introduce the site to the world. Throughout this process, tools such as audience personas, creative briefs, and Gantt charts are utilized to maintain focus and ensure that both designer and client have a clear path forward, avoiding issues like scope creep and ensuring that all elements work towards a cohesive goal.
Feb 12, 2020
1,006 words in the original blog post.
The article explores the benefits and process of migrating Getaround's marketing website to Webflow, a no-code platform, to overcome challenges related to limited engineering resources and outdated web design. Initially, Getaround's marketing pages required engineering support for updates, which was problematic as the company grew and its web goals expanded. The migration to Webflow was implemented through a strategic, step-by-step approach, beginning with stakeholder buy-in and trial runs on lower-risk pages to demonstrate Webflow's capabilities. This transition allowed for quicker production times, smaller team requirements, and improved business metrics such as conversion rates and SEO performance. Key steps included assembling a dedicated team, selecting appropriate pages for migration, and designing with Webflow's capabilities in mind, while avoiding extensive custom code to maximize the platform's advantages. The success of the migration was evidenced by increased page launches and better search traffic, demonstrating the platform's potential to streamline website updates and empower non-coders to manage web content effectively.
Feb 06, 2020
2,032 words in the original blog post.