March 2022 Summaries

The introduction of User Personas in Voiceflow aims to improve the conversation design process by providing a seamless experience for users when testing prototypes. This feature allows designers to organize their conversation design canvas and eliminate endless loops caused by business logic that couldn't be replicated on the canvas. With User Personas, designers can create custom prototype links with specific variable sets for different user personas, ensuring a high-fidelity testing experience that mimics the live environment. This results in a cleaner canvas, clearer delineations of persona-specific experiences, and more accurate account disambiguation. The feature is particularly useful for conversations that require conditional paths based on variable data, such as different experiences for new and returning users or users who fit certain account criteria.

You can structure an unmoderated user test by determining the test objective, writing screener questions to narrow or widen the target audience, and finalizing the test with a survey to gather open-ended feedback. To run an effective unmoderated user test using Voiceflow, set up your prototype with branding and shareability options, add voice input settings for smoother experience, and incorporate a post-experience survey within your conversation design. Unmoderated user testing helps developers gain valuable insights into their conversational experiences, enabling them to make data-driven decisions and improve the overall quality of their products or services.