November 2024 Summaries

A global sportswear retailer faced performance issues, organizational complexity, scalability concerns, and technical debt with their existing Salesforce Commerce Cloud platform. They migrated to Vercel's platform, which provided significant performance improvements, including a 500ms reduction in Time to First Byte (TTFB). The collaboration resulted in a record-breaking holiday weekend with $10 million revenue increase compared to the previous year and a 2% increase in overall conversions.

Meter, a full-stack networking solution provider, has adopted Vercel to enhance its performance, streamline workflows, and enable rapid iteration across its applications and infrastructure. The company's Dashboard product was previously hosted on AWS with long build times and limited visibility into changes. By migrating to Vercel, Meter achieved faster deployment, improved build times, and better monorepo management. Additionally, the adoption of Next.js and Vercel for Command has allowed for rapid iteration on the frontend while maintaining a clear separation between client-side and server-side logic. Overall, Vercel's integration with React, Vite builds, and previews for every feature branch has significantly improved Meter's performance, scalability, and user experience.

Notion, a connected workspace platform, has increased its iteration velocity and run hundreds of experiments per year using Next.js, Vercel, and Statsig. Previously, the company faced challenges with handling traffic spikes, autoscaling issues, and long deployment times while deploying its marketing site using ECS. By moving to Vercel, Notion's marketing team saw a significant boost in development velocity due to features like fast deploys and Instant Rollbacks. The integration of Statsig for experimentation and feature flags has also streamlined the testing and iteration process. Overall, these tools have helped Notion improve its website performance and user experience while allowing the team to focus on rapid iteration and experimentation.

The Vercel Edge Network optimizes the delivery of web applications through its infrastructure provisions and transparency in resource allocation. It dynamically adapts to route connections efficiently, selecting the best Point of Presence (PoP) for each request. Requests are transformed into Edge Requests, which are optimized for rapid delivery via Fast Data Transfer. By tracking Edge Requests and Fast Data Transfer, developers can gain insights into application demand and behavior, allowing them to optimize request frequency and type for better performance and reduced costs. Vercel's analytics and developer tools help monitor patterns and identify optimization opportunities.

Vercel has acquired Grep, a code search engine that allows developers to quickly find information across over 500,000 public git repositories. With this acquisition, founder Dan Fox will join Vercel's AI team to continue enhancing Grep for better code search capabilities. The integration of Grep into Vercel's platform aims to help developers work and ship faster by providing quick access to relevant code snippets, examples, and usage information.

The AI SDK 4.0 release introduces several new capabilities including PDF support, computer use support (Anthropic), continuation support, and a new xAI Grok provider. These features enhance the functionality of the open-source toolkit for building AI applications with JavaScript and TypeScript. With these updates, developers can now extract text and information from PDF documents, interact with apps and interfaces naturally, generate text beyond standard output limits, and use the x.AI through a new official provider. The AI SDK also supports more options and improved performance across providers such as Cohere, OpenAI, Google Generative AI & Vertex AI, Amazon Bedrock, Groq, and xAI Grok.

Vercel has introduced a Partner Fund program that allows its partners to invest their referral earnings into technical expertise and demand generation initiatives. The company also offers partner enablement through its Partner Learning Portal, which provides battle cards, sales decks, and technical guides. Additionally, partners are invited to monthly Technical Excellence sessions led by Vercel's Partner Solutions Engineering team. Furthermore, the new partner tiers provide dedicated GTM support for engaged partners and an excellent onboarding experience for new ones.

Vercel is a platform that manages web requests at every stage, ensuring fast, reliable, and secure application delivery. It uses dedicated networks designed for speed, reliability, redundancy, and scalability. Anycast routing directs each request to the optimal Point of Presence (PoP) across 100+ global locations, minimizing latency. Vercel Firewall provides multiple layers of defense against various threats like DDoS attacks, SYN Floods, and UDP attacks. The Web Application Firewall (WAF) allows customization of security rules to tailor protection for specific applications. Advanced routing with Edge Middleware, redirects, and rewrites ensures efficient traffic management. Vercel's Edge Cache optimizes cache hit ratios and keeps data current through updates and revalidation. Vercel Functions dynamically manage compute tasks like server-side rendering (SSR) and API routes, ensuring fast response times even during high traffic periods. Overall, Vercel delivers web applications that feel as smooth as native apps, providing a seamless user experience globally.

Vercel's application delivery system is a comprehensive framework-defined infrastructure that analyzes the codebase and intelligently provisions cloud resources. When users access apps served by Vercel, their network requests are handled by a dedicated network designed for speed, reliability, redundancy, and scalability. Anycast routing directs each request to the optimal Point of Presence across 100+ global locations, minimizing latency for the user's first interaction with Vercel Infrastructure. The system also features a defense-in-depth firewall with multiple layers, including Network-layer 3, Transport-layer 4, and Application-layer 7 protections, as well as customizable application protection through the Web Application Firewall (WAF). Advanced routing is handled through redirects, rewrites, and Edge Middleware, which can inject business logic and make real-time adjustments to request flow. The system also includes caching at the edge to speed up responses and Vercel Functions for scalable and dynamic compute. Overall, Vercel's platform powers web apps that feel as smooth as native apps, delivering fast, reliable web experiences with scale globally from your first commit.

Vercel has been named a Visionary in the first-ever 2024 Gartner Magic Quadrant for Cloud Application Platforms. The company's Frontend Cloud is designed to enhance developer productivity by simplifying the development and delivery process, allowing developers to focus on creating their products instead of managing infrastructure. Vercel's commitment to evolving the web includes supporting the latest frameworks, integrating AI capabilities, and offering a range of innovative tools such as Framework-defined infrastructure, AI SDK, Vercel Marketplace, v0, and Next.js. The company is trusted by enterprises and startups alike for its ability to handle deployment, scaling, and performance optimization while empowering developers to build the future of the web.

MotorTrend, a leading media company in the automotive industry, faced challenges with their legacy tech stack that led to slow build times and cumbersome release processes. By adopting Vercel's platform, they were able to reduce build times by up to seven times, enabling rapid feature releases and improving cross-team collaboration. The faster development cycles allowed for more focus on strategic discussions and feature iterations. Additionally, utilizing the Vercel Edge Network led to faster site speeds, resulting in increased ad impressions per page view and boosting revenue without requiring a redesign. MotorTrend continues to optimize their website performance with data-driven insights from Vercel Speed Insights and is migrating APIs to Next.js for enhanced scalability and maintainability.