April 2023 Summaries

Jung von Matt NECKAR, an agency partner of Upsun, developed an interactive 3D-animated website called THE LÄND for the Baden-Württemberg Ministry to attract skilled workers and new residents to the region, meeting stringent security and privacy requirements. The project involved leveraging Upsun's Platform-as-a-Service to host the site in a German data center, ensuring compliance with European data protection laws and automating DevOps processes, which allowed the team to focus on creative aspects using a preferred tech stack. The campaign, launched in phases beginning October 2021, resulted in a significant 1,800% increase in site traffic and effectively engaged both local and international audiences by showcasing the state's professional opportunities and attractions through an engaging digital experience.

TEACH, a national non-profit organization founded by the U.S. Department of Education in 2015, aims to address teacher shortages by developing sustainable talent pipelines to ensure diverse, high-quality educators for K-12 students. Despite many Americans' interest in teaching, misconceptions and barriers deter them from pursuing the profession. TEACH seeks to overcome these challenges by guiding candidates through the process of selecting and applying to educational programs. Utilizing a Digital Recruitment Platform (DRP) with advanced tech tools for outreach and candidate support, TEACH partners with Upsun for infrastructure and deployment solutions to ensure scalability, security, and compliance with regulations like FERPA. This partnership allows TEACH to expand its reach into new regions while maintaining data security and providing personalized support, thereby facilitating the onboarding of developers and enhancing the organization's mission to inspire and support future educators.