November 2023 Summaries

Unified.to has launched 127 integrations this year across five categories, with several in beta, enhancing the capabilities of software teams through creative applications. HeroHunt.ai and Sylva are notable examples, using Unified.to's ATS integrations for recruitment and community development, respectively. The company met with developers at the Web Summit in Lisbon to gather insights and is creating developer guides for building SaaS products like candidate assessment and lead generation systems. Unified.to offers a new UI component for showcasing integrations on websites, facilitates accounting data integration with platforms like QuickBooks, and has expanded its SDK support to include Ruby and C#. Recent updates include new integrations and features across HR, CRM, accounting, and other software categories, with enhancements like new readable and writable fields and advanced pagination options for platforms such as HubSpot and Salesforce.

To obtain a Humaans API Key for connecting to other platforms, users need to log into the Humaans Admin Dashboard, navigate to Settings, and create a new API access token, which requires Admin access. After naming and generating the token, it should be copied and pasted into the API Token field before authorization. While this manual process is necessary for each integration, Unified.to offers a solution with 463 pre-built integrations that feature normalized schemas and real-time data delivery, eliminating the need for repetitive tasks like polling scripts and retry logic. By using Unified.to, integration efforts are significantly reduced from taking several months to just a few days.

To integrate with Shopify, obtaining an Admin API access token and Store ID is crucial, and this guide provides a detailed process for generating them from a Shopify account. It involves activating custom app development, creating a custom app, configuring Admin API scopes for various permissions, installing the app to retrieve the access token, and identifying the unique Store ID from the Shopify admin dashboard URL. The guide emphasizes that while this approach is effective for individual cases, scaling integrations across multiple systems can be streamlined using Unified.to, which offers 463 out-of-the-box integrations with features like normalized schemas and real-time delivery, eliminating the need for polling scripts and extensive maintenance.

The shift from Integration Platform as a Service (iPaaS) to Unified APIs marks a significant evolution in integration technology, fundamentally changing how software companies access and utilize third-party data. As the number of SaaS companies continues to rise, creating an interconnected ecosystem, traditional API integration methods that require extensive development time are no longer viable. This evolution has seen the development of various integration solutions, including ETLs, which focus on data consolidation, iPaaS, which offers cloud-native and real-time integration, and embedded iPaaS, which integrates directly into applications. However, Unified APIs represent the latest advancement, providing a standardized interface that simplifies integration processes, enabling faster time-to-market and adaptability to business needs. While these solutions each have unique benefits and drawbacks, Unified APIs stand out for their ability to streamline and accelerate the deployment of multiple customer-facing integrations, making them ideal for SaaS companies aiming to enhance product functionality without compromising their core product roadmap.