November 2023 Summaries

Stigg, a company focused on managing pricing and packaging infrastructure for vendors, faced challenges in handling migrations and entitlement calculations for millions of customer subscriptions as their client base grew. Initially relying on a pre-calculated approach, Stigg found that scaling this method was both time-consuming and costly, especially when dealing with large vendors making frequent changes. To address these issues, Stigg shifted to a dynamic calculation model, storing only the essential building blocks of customer entitlements and calculating them in real-time upon request. This transition allowed Stigg to drastically reduce migration times and operational costs associated with DynamoDB, as well as improve the efficiency and scalability of their infrastructure. By implementing smart caching strategies and separating cache invalidation and webhook processes, Stigg maintained fast service delivery and ensured up-to-date entitlements for vendors' customers. As a result, Stigg now boasts a more cost-effective, scalable solution capable of supporting businesses of any size with their pricing and packaging needs.

Stigg has introduced a native integration with AWS Marketplace, simplifying the process for businesses selling SaaS products by allowing them to manage customer entitlements through a single system rather than duplicating efforts for platform and AWS customers. This integration eliminates the need for writing duplicate logic, reduces potential bugs and maintenance efforts, and ensures consistent customer experiences by automatically managing entitlements. Setting up Stigg with AWS Marketplace is straightforward, involving steps such as configuring AWS policies, notifying Stigg of subscription updates, and importing AWS products into Stigg. This streamlined process helps businesses sell on AWS easily without needing to navigate complex documentation, and also offers features like metering and a customer portal widget to enhance buyer experiences.