August 2023 Summaries

Jeli, an incident analysis platform under PagerDuty, successfully integrated Stigg to manage its customer entitlements and pricing as they prepared for a launch on ProductHunt. Initially relying on a basic, hardcoded system, Jeli faced challenges in scaling and required a more robust solution to accommodate new pricing tiers and trials. After a swift proof-of-concept, Stigg proved effective and was implemented, enabling Jeli to meet their tight launch deadline without major bugs. This integration saved Jeli significant engineering resources, allowing them to focus on other projects and eliminating reliance on internal domain knowledge for entitlement management. Stigg’s platform not only facilitated a smoother rollout but also empowered Jeli’s team to explore advanced customer subscription features without engineering becoming a bottleneck, thereby enhancing Jeli’s capability to manage future pricing initiatives.

Jeli, an incident analysis platform under PagerDuty, successfully transitioned to using Stigg for their entitlement infrastructure to meet a tight deadline for their ProductHunt launch. Previously, Jeli's internal system for managing entitlements was based on hardcoded rules, which was insufficient as they prepared to introduce new pricing tiers and trials. The engineering team, led by Fischer Jemison, opted for Stigg after a successful proof-of-concept, appreciating its ability to streamline processes without needing to build an internal entitlements engine. This decision allowed Jeli to launch their new pricing without delays or significant bugs, and it freed up engineering resources for other projects by reducing maintenance demands. Stigg now serves as the central platform for managing Jeli's backend and frontend entitlements, enabling seamless operations and reducing reliance on internal domain knowledge. The Jeli team is exploring additional features of Stigg, such as snap-in paywalls and administrative tools for customer management, enhancing their ability to handle complex subscription models without engineering roadblocks.

In the evolving SaaS landscape, pricing models are shifting from traditional flat fee or usage-based structures to more complex hybrid models that combine multiple metrics, such as fixed fees with usage-based charges. This transformation, however, presents challenges in terms of engineering resources and development cycles required to implement and maintain these models. Addressing this, Stigg has introduced a groundbreaking platform that facilitates advanced metering and entitlement management, allowing businesses to track and report real-time feature usage efficiently. This platform supports a variety of pricing configurations, including tiered, volume-based, and pay-as-you-go models, enabling companies to customize their pricing strategies without altering their codebase. Stigg's infrastructure handles large volumes of data with speed and scalability, providing businesses the flexibility to adapt their pricing plans dynamically, thereby unlocking new growth opportunities and mitigating engineering overhead.

Three former New Relic engineers, Yoav Tanami, Tom Peri, and Ari Aviran, have joined Stigg, drawn by the company's mission to simplify the complex pricing and packaging ecosystem for SaaS companies. Stigg, founded by Dor and Anton, aims to make pricing a flexible and fast-moving growth lever rather than a hindrance, particularly for EPD teams. Having experienced the challenges of engineering scalable pricing infrastructures firsthand, the new team members bring vast experience and passion to Stigg, which is experiencing rapid growth. Yoav was convinced by Stigg's potential impact and the talented team, Tom was attracted by the company's focus on technical and product challenges, and Ari was enticed by the opportunity to make a significant impact in a small, dynamic team. Their combined expertise will help Stigg advance its mission in the fast-paced market, as the company continues to build developer-centric solutions.