January 2025 Summaries

The article provides tips for improving email deliverability and avoiding the spam folder. It emphasizes the importance of sending emails from a subdomain instead of a root domain, as this can help separate reputation issues between marketing and transactional emails. The DMARC protocol is also discussed, which helps protect against email spoofing by verifying that emails are authorized by the sender's domain. Other key points include ensuring URLs in the body of the email match the sending domain, avoiding linked images with mismatched domains, and not using magic links or open tracking for transactional emails. The article also advises against using fake email addresses for testing, instead recommending the use of a testing email address provided by the email service. Additionally, it recommends only sending to those who have explicitly asked to receive emails and avoiding unsubscribers and spam complaints.

Giovana Yahiro, a seasoned designer with 10 years of experience, has joined Resend. She is known for her exceptional digital design skills and was previously at well-known studios like PORTO ROCHA and Work.co. Giovanna's work on the Apple Award finalist app Creme showcases her unique talent for interaction design. A self-taught designer who grew up fascinated by technology, Giovana brings her passion and curiosity to Resend. She finds inspiration in people she admires and values collaboration and growth. If not designing, Giovanna would have been a veterinarian, and she credits her love of nature with helping her stay creative.

The email standard for displaying company avatars in email clients, BIMI, has undergone positive changes. The new standard allows companies to display their logo next to emails without the need for a trademarked logo or the costly process of obtaining a Verified Mark Certificate (VMC). Google recently announced support for Common Mark Certificates (CMC), which is part of the BIMI standard, allowing brands to purchase a certificate if they can prove they've used their logo publicly for 12 months. Other email providers like Yahoo and Fastmail also support the BIMI standard without requiring a CMC or VMC. The availability of these options provides a wide range of email provider support, making it easier for companies to display their avatars in emails.