March 2023 Summaries

This newsletter from Postmark discusses various topics related to email marketing and customer service, including the importance of plain-text emails, friendly tone vs formal tone in communication, and the use of automation tools. The newsletter also features a customer success story about Alison Kay, who uses Postmark's platform for her business, Ancestral Kitchen. Additionally, it highlights updates to Postmark's WordPress plugin and Java library, as well as resources from the community, including tutorials and webinars on email marketing and transactional emails. The newsletter concludes with a humorous anecdote about a customer review that sparked excitement among the team.

Postmark is a transactional email service that also allows customers to send bulk and marketing emails. The company's unique infrastructure routes different types of email through separate Message Streams, which helps maintain optimal deliverability. To send promotional emails with Postmark, customers need to create a dedicated Broadcast Stream and ensure they are sending messages to recipients who have explicitly opted-in to receive them. This approach can help improve engagement, reduce spam complaints, and enhance the overall reputation of the sender.