June 2022 Summaries

We've been running Postmark for over ten years, protecting our customers and IP reputations from spammers. Our spam threshold is low due to our belief that true emailing should generate no spam complaints. Transactional emails, such as sign-up confirmations or comments notifications, are expected by the user and should not generate complaints. To fix this, review your app and transactional email templates to ensure clear branding, relevant "From" names, addresses, and subject lines. Marketing emails can also generate more spam complaints if recipients' expectations aren't met. To minimize these issues, get explicit permission from recipients, work on message content by personalizing and making subject lines engaging, make the unsubscribe experience smooth, and address user errors that may lead to spam complaints. Ultimately, expectation is key in maintaining a healthy sending reputation.

Apple Mail on iOS 16, iPadOS 16, and macOS Ventura will soon support BIMI, an email specification that rewards brands who properly authenticate their emails with brand logos in the inbox. This update is expected to encourage more brands to implement BIMI as well. While most other inbox providers display brand logos in the inbox, Apple Mail's implementation only shows a text-only view, but once an email is opened and verified with BIMI, the logo appears in the header section of the message. BIMI builds on top of DMARC and provides benefits to both senders and recipients by protecting brands from spoofing attempts and making it easier to distinguish legitimate messages from spam. With this update, brands who had not previously implemented BIMI may be motivated to do so, as Apple Mail's support is now available.

Transactional emails are crucial for businesses to run smoothly and keep customers happy. Postmark, a transactional email service provider, helps thousands of people send out their transactional emails every day. To help businesses grow, Postmark shares eight examples of transactional email examples that must-haves include welcome emails, user invitation emails, password reset emails, payment invoice or receipt emails, payment failure notification emails, order confirmation emails, daily, weekly, and monthly digest emails, and enabling 2FA confirmation emails. These email examples provide tips on how to design each type of email to make a great impression, be extremely useful, and look like it's coming from the brand.