June 2018 Summaries

Postmark is releasing a new feature that allows customers to add and retrieve custom metadata for emails sent through their platform. This feature enables users to identify emails throughout their lifecycle, set unique IDs on a per-message basis, and associate this data with external records. With the release of custom metadata, Postmark is expanding its capabilities to be more customizable and powerful, allowing developers to integrate it into their applications in new ways. The feature includes limits such as field name and value length restrictions, but provides flexibility for users to implement their own unique solutions.

Gmail reputation-based bounces occur when a message is treated as suspicious due to issues with the sending domain's reputation, the content of the message itself, or recent spam trends detected by Gmail filters. To address this issue, it is essential to identify and assess the problem, optimize engagement metrics such as open rates and click-through rates, protect forms from abuse, and monitor one's reputation closely. Setting up a DMARC policy can help enforce that fraudulent messages are rejected and provide valuable reports about nefarious activity originating from your domain. However, if issues persist, it is crucial to investigate the setup of the DMARC policy and respond promptly to detected reputation shifts by registering DKIM domains with Google Postmaster Tools.

We've launched a brand new changelog to document every update of Postmark, providing users with the latest news on smaller improvements such as bug fixes and infrastructure enhancements. The changelog allows users to filter updates by area of interest and subscribe to feeds or receive updates via email. This feature enables users to stay up-to-date on the latest developments without missing out on any new improvements that can enhance their experience with Postmark.

Transactional emails are critical to recurring revenue, and reliable email delivery is essential for customer retention. Dunning emails, in particular, can have a significant impact on business success or failure if not handled correctly. A reliable email service provider can improve dunning campaigns by ensuring technical specs such as DKIM, SPF, custom return-paths, and DMARC are in place to build trust and improve deliverability. Additionally, sender identity should be managed carefully to avoid phishing schemes and credit card scams, and advanced providers should offer white label services to increase the sender reputation of your domain. Effective bounce handling is also crucial to prevent lost revenue due to bounced dunning emails. By prioritizing reliable email delivery, businesses can mitigate the risks associated with failed payment issues and ensure sustainable success.