June 2017 Summaries

DMARC reports have been enhanced with the addition of helpful tips on how to address issues related to DMARC alignment, including information about IP addresses and email forwarding. The updated reports now group domains into categories such as "trusted" and "untrusted" sources, providing clearer insights into email delivery security. In addition, recommendations are provided for addressing common issues like SPF/DKIM alignment and those pesky email forwards, making it easier for users to understand and address DMARC-related concerns. The updated reports aim to provide more actionable information to help users monitor and secure their email delivery.

In this blog series, Plushcap discusses the importance of manual account approval for maintaining good email deliverability. The author argues that while using a dedicated IP address can help improve reputation and delivery, it's not a silver bullet and has its own set of caveats, including increased costs, potential impact on sending volume, and need for warming up new IPs. In contrast, sharing a pool of well-policed shared IP addresses is considered the best bet for most senders, as long as messages are well-policed and customers don't have to request changes. Postmark takes full responsibility for deliverability, monitors abuse and misuse, and ensures that customers are on healthy IP addresses, allowing them to focus on sending instead of worrying about reputation. The author emphasizes the importance of shared responsibility in maintaining great delivery and highlights Postmark's commitment to providing a reliable email service with closely monitored senders.

In this blog series, the importance of maintaining good deliverability for email is emphasized, particularly for transactional emails which are critical to business operations. The author argues that manual account approval helps ensure reliable delivery by separating transactional and bulk emails, as engagement rates differ significantly between these types of emails. Transactional emails like password resets and receipts see higher open, read, and click rates than bulk promotional emails, making them more valuable to customers and requiring better delivery reputation protection. To achieve this, senders need to use separate domains, IP addresses, and email addresses for each type of email, and utilize tools that track and troubleshoot missing emails, as well as closely integrate with systems for seamless bounce handling and tracking. Ultimately, separating and protecting one's reputation is crucial for maintaining good deliverability, particularly for critical transactional emails.

In the context of email deliverability, reputation plays a crucial role in determining whether an email lands in the recipient's inbox or is marked as spam. Establishing and tracking reputation involves various factors, including engagement metrics such as open rates, click-through rates, and response rates, as well as authentication standards like DKIM and SPF. Engagement is difficult to earn but easy to destroy, making it essential to send high-quality emails that recipients want and expect. Authentication and IP addresses also play a significant role in reputation tracking, with domain control being the first step in ensuring great delivery. A shared IP address can be a good option for lower-volume senders, as long as the provider polices their IP addresses well, whereas dedicated IP addresses may not guarantee improved delivery at low volumes and require warming up.