June 2014 Summaries

Postmark has launched open tracking webhooks, allowing developers to receive notifications about email opens in real-time. With webhooks enabled, Postmark will push open tracking data to a specified URL each time an open occurs, providing detailed information about the recipient's behavior. Developers can manage their webhooks using the API, and there is also a developer contest with a 150,000 credit reward for unique implementations of webhooks with open tracking. This feature enhances Postmark's functionality and provides more flexibility for developers to integrate with other services.

The Postmark Inbound processor now includes a new field called `StrippedTextReply` which contains only the reply text of an incoming message, making it easier for users to parse out the reply content and ignore the original quoted text. Additionally, each inbound address is now assigned a unique MailboxHash that can be used in the ToFull, CcFull, and BccFull arrays. Furthermore, Postmark has improved its handling of HTTP 403 status replies for webhooks, immediately failing the hook and stopping retry attempts if it receives a "Forbidden" response from the URL.

Today, the "Postmark Approved Wordpress Plugin" was updated to support Open Tracking, a feature that allows users to send tracking pixels with their emails. The plugin can be easily enabled by updating it and then checking off a control in the settings to use Postmark's Open Tracking feature. This update makes it simple for Wordpress users to integrate Open Tracking into their email marketing efforts.

Open tracking has finally been launched by Postmark, marking a combined effort of months of work from its team. The feature is tailored to transactional email workflows, allowing users to track various data points such as opens by individual, tag, geographic location, and device information. With open tracking enabled, users can view detailed statistics and actions on specific messages or campaigns, including individual user-level data. The API has been updated with new endpoints for tracking opens, viewing statistics across dates and tags, and searching opens based on various criteria. Additionally, webhooks have been introduced to push data to users in real-time when an open occurs, expanding the feature's utility and flexibility.