June 2026 Summaries

Will, an indie app builder, has developed an innovative approach to social media growth that drastically reduces the cost per mille (CPM) to $0.0002, contrasting with traditional paid ads on platforms like TikTok and Meta. This strategy involves using social media automation to mass-produce content, resulting in over 300,000 views monthly with minimal expenses. By leveraging existing viral hooks from YouTube shorts, appending a call-to-action (CTA), and scheduling posts across platforms such as YouTube, TikTok, and Instagram, Will's method emphasizes volume over individual video perfection, thus maximizing reach with negligible costs. The entire process is streamlined through a tool called Postiz, which manages the scheduling and distribution of content, allowing for seamless and automated content posting across multiple social media channels.