April 2026 Summaries

Understanding how to effectively use LinkedIn involves more than just crafting engaging captions; it requires a strategic approach to post types that align with specific goals such as reach, profile views, or credibility with a target audience. This comprehensive playbook offers a structured system for creating LinkedIn content, featuring ten distinct post types including industry insights, behind-the-scenes looks, educational guides, personal branding, case studies, opinions, engagement questions, motivational stories, timely news commentary, and portfolio showcases. Each post type includes a fill-in-the-blank template, format suggestions, hashtag strategies, call-to-action examples, and performance tips to ensure posts are purposeful and effective. The playbook emphasizes the importance of consistency and a repeatable process, advocating for a content engine that reduces the daily pressure of decision-making while fostering attention, trust, and meaningful conversation. By focusing on a small, manageable rotation of post types, users can enhance their LinkedIn presence, whether the aim is to establish authority, build trust, or generate leads, supported by tools like Postiz for managing and scheduling content seamlessly.

Elijah Khan, founder of Accentify, developed a content distribution system to combat the challenge of an empty content calendar, resulting in significant user engagement and growth without relying on paid ads. His strategy involves a custom AI agent system, integrating tools like Notion for content management and Postiz for scheduling across various social media platforms, allowing the app to reach 3,500 monthly active users, 30,000 total installs, and $1,300 in MRR. Elijah challenges the startup myth of prioritizing marketing over product development, emphasizing that true success stems from solving real problems with product improvements. His AI-driven pipeline automates social media posting by using competitor research to identify effective content formats, such as quizzes, which are then adapted for Accentify’s niche and distributed widely. This approach not only automates social media management but also ensures data-driven content strategies and cross-platform reach, reducing the need for manual content creation and eliminating content emergencies.

Marketing Asset Management (MAM) addresses the challenges small teams face in organizing and effectively using marketing assets, such as social media graphics, logos, and campaign visuals. Unlike Digital Asset Management (DAM), which focuses on storing and retrieving digital files, MAM incorporates marketing-specific structures, including workflows, approval rules, and performance tracking, to ensure that assets are easy to find, use, and reuse. This approach is particularly beneficial for small teams and solo creators who often lack the time and resources to manage assets efficiently, as it provides a systematic way to handle assets, reducing time spent searching for files and avoiding mistakes like using outdated materials. Implementing MAM doesn't necessarily require expensive software; starting with a simple, organized system using existing tools like Google Drive or Dropbox can significantly improve efficiency and output quality. The ultimate goal of MAM is to enhance the speed and consistency of marketing outputs, contributing to better brand recognition and more effective reuse of creative assets, which can lead to improved business outcomes.

In recent months, an experiment was conducted on the Postiz blog using a service that generated AI-written blog posts daily, which initially increased traffic but soon led to a decline due to the low-quality content being identified by Google's updated algorithms. To counter this, custom Claude Code skills were developed to produce SEO-optimized content by leveraging existing high-engagement posts and YouTube videos, transforming them into valuable articles enriched with technical depth and proper SEO structuring. These skills harness tools like agent-browser for content fetching, SEMrush for keyword research, and Postiz CLI for publishing, ensuring articles begin with validated source material, incorporate accurate technical details, and are distributed across multiple platforms for enhanced visibility. This approach, focusing on genuine and enriched content, contrasts with generic AI content services, which often lack depth and fail to meet current SEO standards.

Linking Instagram and Facebook accounts has become a necessity for efficient social media management, allowing users to streamline workflows such as content publishing, ad management, and data insights. Since the introduction of Meta Accounts Center in April 2023, users can centralize the linking process, which affects over 2.9 billion monthly active users across both platforms. Properly linked accounts can lead to significant improvements, including a 27% higher return on ad spend and 30-50% time savings during scheduling. The process requires Instagram accounts to be set to a professional type—either Business or Creator—and ensures that the Facebook account has the correct admin permissions. Successfully connected accounts offer a unified publishing workflow, better use of Instagram assets in Meta’s ad ecosystem, and cohesive insights across platforms. For businesses and agencies, this integration minimizes manual posting and access issues, facilitating a smoother social media marketing strategy. While the Instagram app provides a quick connection method, the Facebook Page method is beneficial for complex setups, especially for agencies managing multiple brands. Troubleshooting common connection errors involves verifying account types and permissions, with the ultimate goal of setting up a seamless and automated social media presence.

Establishing a cohesive social media aesthetic is crucial for creators seeking to build a recognizable brand identity, as inconsistency in visual and thematic elements can lead to a disjointed and forgettable presence. Aesthetic choices not only shape perception but also influence consumer behavior, with studies indicating that certain styles, like the "Old Money" aesthetic, can drive purchase decisions among Gen Z and millennials. A comprehensive aesthetic encompasses three layers: visuals, voice, and values, each contributing to a unified brand experience. Creators are encouraged to adopt systematic approaches such as selecting consistent color palettes, typography, and image styles, and developing repeatable content rules to maintain brand cohesion. Furthermore, the evolving nature of social media platforms and trends necessitates a flexible yet grounded approach to aesthetic development, ensuring that a brand remains relevant and authentic without succumbing to transient trends. Tools like Postiz can assist in managing and sustaining this visual consistency by integrating content planning, creation, and analytics into one streamlined platform, allowing creators to focus on refining their brand identity effectively.

In 2026, indie hacker Alex Nguyen devised an automated pipeline for producing and posting 30–50 TikTok slideshows daily across multiple accounts using technologies like GPT-5.5 in Codex and ChatGPT Images 2.0, which are crucial for content generation and image consistency. The pipeline leverages Pinterest for affordable image sourcing and Postiz, an open-source scheduler integrated with TikTok's official API, to manage large-scale posting without getting accounts banned. Alex's approach capitalizes on the current algorithmic preference for slideshows over videos due to their lower production costs and higher reach efficiency. His method involves reverse-engineering slideshow formats with GPT-5.5, creating a hybrid image strategy to cut costs by 85%, and using Node.js to composite branded slides, all orchestrated by BullMQ and Redis for reliable content delivery. While this setup significantly enhances content scalability, Alex notes potential pitfalls such as lack of originality, risk of TikTok bans, and the need for a monetization strategy to convert views into tangible outcomes.

Social media management often becomes a repetitive and inefficient task, with teams spending most of their time on manual processes like resizing images, adapting content for different platforms, and navigating approval chains. This can lead to a loss of creative energy and inconsistent branding. Automation offers a solution by handling routine tasks, allowing teams to focus on strategic and creative work. However, effective automation requires a well-structured workflow, starting with an audit of existing tasks to identify which can be automated. Setting specific goals and key performance indicators (KPIs) is crucial to measure success and improve operations. Tools like Postiz can centralize content planning, publishing, and analytics, reducing the chaos of managing multiple platforms and ensuring data privacy with self-hosting options. To successfully implement automation, teams must maintain human oversight for tasks requiring judgment and ensure that the system is perceived as a support mechanism rather than a threat to job roles.

Scheduling Facebook posts using Meta Business Suite allows for efficient and strategic content management, transforming Facebook from a reactive task into a managed channel by enabling unlimited scheduling up to 75 days in advance. This functionality is particularly beneficial as it ensures posts go live at optimal times for audience engagement, as evidenced by Buffer's analysis identifying Thursday at 9 a.m. as the best time to post. By shifting from manual to scheduled posting, teams can avoid common pitfalls like late posting habits and inconsistent cadence, while also maintaining a clearer content strategy by visualizing posts on a calendar. Meta Business Suite offers a simple, native scheduling option that suits small businesses and creators, but larger teams or those needing more complex workflows might require third-party tools for additional features such as multi-channel planning and data control. While third-party tools offer advanced capabilities, they also come with dependencies on external integrations and require careful consideration of compliance with Facebook's API rules. Building an effective posting rhythm that emphasizes consistency over volume is key, and incorporating batching routines can help maintain quality and timing without overwhelming content calendars.

Switching an Instagram account from personal to business is essential for those looking to harness Instagram as a serious marketing tool rather than just a casual platform. The transition allows users access to features such as Instagram Insights, which provide valuable data on reach, engagement, and audience behavior, helping in informed decision-making for content strategies. A business account also includes contact buttons, category labels, and a professional dashboard, making customer interactions more seamless and organized. Additionally, it unlocks advertising tools and better integration with professional management systems, allowing for the use of advanced scheduling, reporting, and content coordination across platforms. This transformation is free and reversible, though it's advised to be treated as a strategic business decision to prevent potential data and setup issues. The primary value of switching lies in the enhanced operational capabilities it enables, facilitating growth and structured marketing efforts.

Postiz has experienced significant growth in its monthly recurring revenue, primarily due to the launch of Direct Postiz Integration, which allows developers and founders to embed scheduling functions into their own products using an OAuth 2.0 flow. This integration enables various applications, such as AI agents, content studios, and SaaS dashboards, to act on behalf of Postiz users, facilitating features like post scheduling, integration listing, and analytics retrieval. The new model replaces the need for API keys tied to individual accounts, offering an access token scoped to each user's organization, similar to apps in Slack or Google Workspace. This development opens up possibilities for AI agent builders, content generators, niche community tools, agencies, and analytics SaaS applications to seamlessly integrate social media scheduling and management into their offerings. The OAuth process involves a straightforward authorization code flow that keeps users in control, with the ability to revoke access, while developers can easily set up OAuth apps within the Postiz platform to start utilizing the Public API for a range of automation tasks across multiple social media channels.

Whop's new clipping feature has become a lucrative opportunity for beginners to earn money by participating in content rewards campaigns, where they clip and distribute creators' footage across platforms like TikTok and Instagram Reels. The key to success is not superior editing skills but effective use of automation, such as AI tools that efficiently generate multiple clips from long content, and social media schedulers like Postiz that streamline the distribution process across multiple platforms. This approach allows participants to scale up their output significantly, turning potential pocket money into substantial earnings. The choice of campaigns is critical, with successful users selecting those with the best payout conditions and avoiding those nearing budget exhaustion. Automation not only simplifies the clipping and posting processes but also leverages AI to handle repetitive tasks, making it possible to manage hundreds of uploads effortlessly and maximize view-based payouts.

A new generation of personal AI agents is emerging, offering a versatile and efficient solution for managing digital tasks across platforms by integrating features like persistent memory, stable gateways, and transparent cost management. Hermes Agent stands out in this field, providing an always-on terminal-based assistant that can handle various tasks, such as running cron jobs and posting on social media, while boasting over 40 built-in tools and pre-installed skills, significantly reducing operational costs through smart use of tools like OpenRouter. These agents are particularly advantageous for social media management with Postiz, which simplifies integration with multiple platforms, allowing users to efficiently schedule and publish content without dealing with complex OAuth flows. Emphasizing the importance of not repeating tasks unnecessarily, personal AI agents like Hermes can be programmed to automate routine tasks, offering significant time savings and enhancing productivity. This innovation allows users to focus more on strategic activities, transforming how they interact with technology in both personal and professional settings.

Content creation is undergoing a transformation as AI tools now enable the orchestration of the entire production pipeline, allowing creators to turn scripts into polished videos overnight. This shift is not about AI generating content alone, but about orchestrating tasks between specialized tools like HeyGen for avatars, ElevenLabs for voice, and Remotion for editing, which used to require multiple human roles. Nate, a creator, demonstrates this by using AI agents to coordinate these tools, streamlining the production process and shifting the bottleneck from production to the ideation phase. This evolution means that content creators can focus more on the quality of their ideas, as the production process becomes automated and faster. However, the challenge remains in the distribution of content, where the manual process can offset the efficiency gained. Platforms like Postiz aim to automate this final step by integrating with the AI workflow to schedule and publish content across multiple channels seamlessly. The future of content creation relies on treating it as an automated pipeline where human input is needed primarily for creative decisions, not repetitive tasks.

AI has transitioned from a novelty to an integral component of marketing workflows, as demonstrated by Grace Leung's setup in Claude Code, which utilizes five specialized AI marketing agents managing different tasks like research, content creation, design, and analytics. These agents operate within a structured framework that emphasizes role specialization to enhance productivity and maintain brand consistency. Grace's approach involves mapping out the marketing function, identifying repeatable tasks, developing skills for each task, and organizing them into non-overlapping agent roles, which allows for sharper outputs compared to a generalist assistant. While the AI team can efficiently create and manage content, the challenge remains in publishing these outputs across various platforms, a gap that tools like Postiz aim to fill. Postiz integrates with Claude Code, providing options such as an MCP server, a CLI, or a Public API to schedule and manage posts across multiple channels, thereby completing the marketing cycle from content creation to publication without human intervention. By focusing on a few key tasks initially, marketers can gradually expand their AI capabilities, ensuring that agents maintain clarity and effectiveness in their specialized roles, while Postiz ensures seamless publication across social media channels.

Effective commenting on social media, particularly on platforms like Instagram, is more strategic than simply reacting with generic phrases like "Love this." Thoughtful comments can drive engagement, foster relationships, and enhance visibility by aligning with the specific needs of a post, such as starting conversations, providing valuable insights, or encouraging user-generated content. The guide emphasizes the importance of using different comment types tailored to the post format and audience, including questions to drive engagement, emoji-only comments for quick interactions, value-driven comments to showcase expertise, and personal stories to build trust. It suggests that tools like Postiz can aid in managing and deploying comments efficiently across multiple accounts by planning and adapting comment patterns while maintaining authenticity and human judgment. Additionally, the guide advises against overusing certain comment types, such as call-to-action comments, to avoid appearing transactional, and highlights the value of transparency and educational comments in building trust and authority.

Nikita and Yini, the founders of Natural Write, an AI app designed to rewrite machine-generated text to bypass AI detectors, achieved $100,000 in revenue within 90 days using a strategic TikTok marketing approach without any paid advertisements or PR agency assistance. They focused on TikTok as their primary channel, reverse-engineering a product to fit the platform and leveraging viral formats to achieve significant visibility, gaining nine million views and a 250,000 signup count. Their disciplined seven-step TikTok strategy involved meticulous niche research, algorithm warming, replicating proven content formats, and gradual innovation after achieving initial viral success. The founders emphasize the importance of starting small, understanding the platform dynamics before delegating or hiring, and maintaining operational discipline to manage multiple accounts efficiently, highlighting that the product's success was primarily due to their marketing strategy rather than the product itself.

In the competitive landscape of social media, crafting an effective hook is crucial for capturing attention, with creators needing to understand the psychology behind successful hooks rather than merely copying viral examples. A potent hook framework, utilized by creators with millions of views, comprises a three-step formula: context lean, scroll-stop interjection, and contrarian snapback, all designed to create a curiosity loop that keeps viewers engaged. Visual hooks enhance this effect, combining bold text and subtle motion to draw viewers in, while anchoring content to benefits or pain points and using cultural references can build common ground. The importance of delivering immediate value is emphasized, with short, staccato sentences contributing to clarity and engagement. To streamline this process, tools like Postiz can automate the logistical aspects of content creation, allowing creators to focus on perfecting their hooks and distributing content across multiple platforms efficiently.

Postiz is a comprehensive social media management platform designed to address the challenges of managing multiple social media platforms simultaneously in 2026, by providing a range of features that extend beyond traditional scheduling tools. It offers functionalities such as cross-posting, platform-specific content customization, engagement automation through Plugs, and a Postiz Agent that uses AI for seamless post scheduling. Users can create Sets for frequently used platform combinations, saving time and effort in selecting channels for each post. Postiz also includes first-comment automation for platforms like LinkedIn to optimize reach, alongside analytics for short links to track engagement and effectiveness. The platform integrates with various AI tools and provides API access, allowing users to incorporate Postiz into their existing systems, thus transforming social media management into a data-driven, automated process that reduces burnout and enhances strategic growth.

Instagram's expansion of the Link sticker to all accounts in December 2021 has transformed Stories into a powerful tool for driving traffic to websites, booking pages, or product sites, enabling creators and businesses of all sizes to benefit from this feature. Effective use of Story links hinges on aligning the creative content with the destination, ensuring the link is visible and engaging, and utilizing custom sticker text to enhance tap-through rates. It is crucial to strategically place the link sticker for maximum visibility and to use UTM parameters for tracking success. While Instagram's Story links are ideal for time-sensitive promotions, the link in bio remains a valuable option for evergreen content. Tools like Postiz help manage Instagram workflows by organizing scheduling, collaboration, and performance tracking across social channels, offering a structured approach to integrating Story links into broader campaigns.

Postiz is a social media scheduling tool that offers a cost-effective alternative to traditional platforms like Blotato and Buffer, eliminating per-post and per-seat pricing. By integrating with n8n, users can automate the scheduling of unlimited posts across multiple platforms such as TikTok, Instagram, YouTube, and more, using a single API key. The AI Agents A-Z team demonstrated how to utilize Postiz's public API, which allows users to bypass infrastructure complexities and manage social media content seamlessly through automation. This approach redefines the role of social media schedulers from standalone destinations to integral parts of a broader content automation pipeline, making it possible to scale without the constraints of traditional subscription models. Postiz's free tier and public API enable creators to handle social media scheduling efficiently, leveraging AI tools for tasks that might otherwise require manual intervention.

A recent walkthrough by the Create Content Club team showcases an innovative approach to replacing a traditional social media team using AI-driven automation with Claude Code, Claude Skills, and a transcription pipeline through n8n. This system, which helped grow their account to over 400,000 followers, operates via a structured workflow where each step is managed by a specific AI agent, such as creator finding, viral spotting, transcribing, and re-scripting, all coordinated by a "full pipeline" skill. While the process efficiently generates ideas and scripts, it initially lacked a publishing component, a gap addressed by integrating Postiz, an AI-native social media management platform that handles scheduling, cross-posting, and analytics, thereby enabling a fully automated content creation and distribution pipeline. The setup emphasizes encapsulating each task as a Claude Skill rather than relying on broad prompts, leveraging outlier content for insights, and using knowledge bases for personalized scripting, with the addition of Postiz transforming the system into a comprehensive solution for automating social media management.

In response to declining impressions and the saturation of AI-generated content on Pinterest, creators are shifting from volume-based strategies to more deliberate, keyword-focused approaches. The new effective strategy involves thorough keyword research using tools like Pinterest Trends, creating multiple pins targeting specific keywords, and organizing them into strategically named boards with SEO-optimized descriptions. This method emphasizes steady, scheduled pinning across weeks rather than a single burst of content, allowing Pinterest to test and optimize the content over time. The workflow is designed to be easily automated using tools like Postiz, which streamlines the process by managing the creation and scheduling of pins, ensuring they are spaced out to avoid competition and leveraging consistent engagement. This approach represents a shift from viral aspirations to a more sustainable, predictable growth model on Pinterest.

Dominik, a creator mentor, highlights that many social media reels fail not due to content quality but because their initial two seconds lack impact, causing viewers to swipe past them. By studying over a thousand short-form hooks, Dominik identified common mistakes such as lack of context, generic hooks, and prematurely resolved narratives, all of which hinder viewer retention. Effective hooks should introduce context quickly, provoke curiosity with an unresolved question, target a specific audience, and withhold the most engaging content until later in the video. He suggests a systematic approach to crafting and testing hooks, involving creating multiple hook variants, deploying them across different platforms, and analyzing retention data to determine effectiveness. Tools like Postiz facilitate this process by allowing creators to manage hook variants and analyze performance data across platforms efficiently.

In 2026, Instagram's algorithm has shifted from rewarding individual viral reels to promoting entire viewing sessions, likened to a "Netflix era" of content consumption. Dominik Lenk identifies four key strategies for creators to thrive under this new paradigm: developing a signature series to encourage multi-reel viewing, utilizing trial reels as targeted recruitment tools, crafting discovery-optimized carousels with multiple hooks, and incorporating secondary hooks and pacing within videos to maintain viewer interest. The focus is on creating content that engages viewers for extended sessions, rather than chasing singular viral hits. Postiz, an AI-powered social media management platform, supports creators in automating these strategies across multiple platforms, ensuring consistent content delivery and reducing the manual workload.

Horror content is trending on short-form video platforms like TikTok and YouTube Shorts, utilizing AI-generated workflows that create eerie narratives with visual and auditory elements. The AI Agents A-Z team has developed an innovative approach using tools such as n8n, free LLMs, and open-source text-to-speech, crafting horror videos without costly APIs. Their method involves sourcing story inspiration from Reddit to enrich AI-generated content with authentic details, resulting in compelling narratives. The real challenge for creators lies in distributing this content across multiple platforms, which is where Postiz, an AI-powered social media management platform, becomes essential. It allows creators to efficiently schedule and publish content across various channels, thereby maximizing reach and engagement. This workflow exemplifies how advances in AI tools have simplified content creation, shifting the focus from generation to effective distribution, a crucial step often overlooked in AI content tutorials.

Keeping pace with evolving media consumption patterns poses a significant challenge for brands, as traditional advertising and marketing strategies are outdated and fail to capture the attention of younger demographics like Gen Alpha and Gen Z, who engage more with live streaming and creator-driven content. Marketing strategist Oren John highlights the importance of understanding new content formats and the role of platforms like TikTok Shop and Twitch in shaping brand awareness and sales through live selling and streaming. The growing trend of clipping, where long-form content is repurposed for virality, is crucial for brands to leverage, especially as traditional agencies struggle to navigate these new media ecosystems. Tools like Postiz enable brands to manage and distribute content across multiple platforms simultaneously, enhancing their reach in a rapidly changing digital landscape. The Jubilee format, engineered for clip-driven virality, exemplifies how structured debates can create sharable moments that amplify brand messages, emphasizing the need for brands to adapt to these innovative communication strategies to remain relevant.

Gary Vaynerchuk suggests that social media has evolved into "interest media," where algorithmic feeds prioritize what users are interested in over who they follow. This shift, which began four years ago, means that creators and brands should focus on generating content that aligns with audience interests rather than merely chasing followers. Platforms like TikTok, Instagram, and YouTube have adopted this model, transforming feeds into personalized recommendation engines. The democratization of content distribution allows new creators to compete with established ones, as performance-based algorithms can propel a new account's reach beyond that of a long-established account with millions of followers. To thrive in this environment, brands must diversify their content across multiple platforms and adapt to different audience preferences. Postiz offers an API-driven approach to manage and schedule content across various channels efficiently, helping creators maximize their reach and engagement. As the role of AI in content selection grows, maintaining a strong brand presence becomes increasingly important, as it will influence AI-driven consumer choices in the future.

Paperclip is a project designed to facilitate the management of AI agents within a company, aspiring to create "zero human companies" where agents, rather than people, carry out tasks like shipping code, handling QA, and drafting content. Developed by someone known as Dota, Paperclip has quickly gained popularity, amassing over 30,000 GitHub stars by offering a practical framework for managing AI agents through a project management tool interface focused on business goals rather than specific tasks. It accommodates various AI models by allowing users to utilize their existing subscriptions and emphasizes the importance of having a smart CEO agent to coordinate tasks efficiently. Paperclip includes features like memory systems and a heartbeat checklist that ensure agents maintain continuity and focus. Additionally, it addresses the need for structured task management through its concurrency rules and issue tracking and can enhance agent capabilities with reusable skills. A significant application of Paperclip's agent orchestration is in social media management, where it integrates seamlessly with Postiz, an AI-powered platform that manages scheduling and analytics across multiple channels. The platform facilitates routine tasks and offers a way for businesses to extend their teams' capacity without fully replacing human input, emphasizing the need for human oversight in defining values and maintaining brand consistency.

Alex Hormozi reveals a revolutionary approach to audience building by sharing insights from an extensive content creation experiment, which involved publishing 35,000 pieces of content over forty months and spending $4 million. This resulted in a substantial audience growth across multiple platforms and a book launch that generated over $100 million in sales. Hormozi identifies six major shifts in content strategy, emphasizing the importance of educational over entertaining content, focusing on a specific niche, and prioritizing revenue over views. His SPCL framework—Status, Power, Credibility, and Likeness—serves as a guide for measuring influence, while he highlights the pitfalls of relying on agencies and suggests a phased approach to developing in-house capabilities. Hormozi’s strategy underscores that volume is key to success, and tools like Postiz can help creators manage high-volume output efficiently by automating the distribution process across various social media platforms.

A streamlined workflow is presented for taking an idea to a live conversion experiment without the need for designers or developers, using a combination of tools designed to handle each step of the process. This method involves Idea Browser for context and validation, Paper for design iteration, Claude Code for building, Humblytics for analytics and A/B testing, and Postiz for social media distribution. By leveraging these tools, founders can efficiently create a landing page, test its effectiveness, and distribute content across multiple channels, all within a single session. The process emphasizes the importance of starting with context to ensure that AI-generated pages are tailored to the specific business needs and continuously improving by feeding performance data back into the system. This approach not only optimizes landing page creation and testing but also streamlines the social distribution process, thereby offering a competitive advantage in the digital marketing space.

Hashtags, initially proposed by Chris Messina on Twitter in 2007, have evolved from a community-driven means of organizing conversations into an integral part of social media infrastructure. They function as metadata, helping platforms categorize and group content by topic, which aids in discovery and engagement. While their effectiveness varies across platforms, hashtags are useful for clarifying content and reaching niche audiences. They should be chosen strategically, focusing on relevance and audience intent, rather than volume or trendiness. Despite changes in platform algorithms, hashtags remain valuable for their ability to connect posts to broader conversations and communities, provided they are used thoughtfully and consistently.

Seedance V2 has revolutionized AI video editing by allowing multiple inputs, such as images, videos, and audio, in a single generation, effectively transforming the tool from a video generator to a comprehensive AI editor. Demonstrated by Sirio, Enhancor's founder, Seedance can perform complex editing tasks like character swaps, virtual try-ons, and ad translations with impressive precision, preserving motion and camera work. The model's ability to use specific prompts and strong reference images enhances the quality of outputs, making it a valuable asset for creators needing to produce diverse content efficiently across multiple platforms. While Adobe remains relevant for post-production tasks, Seedance shifts the bottleneck from generation to distribution, with platforms like Postiz offering solutions for managing and scheduling the increased volume of content across various social media channels.

Creating a compelling Instagram Story using multiple photos involves more than just knowing how to add images; it requires thoughtful consideration of the narrative and visual impact each format offers. Instagram provides native tools like Select Multiple, Layout, and Photo Sticker methods, each suitable for different storytelling styles, such as chronological sequences or spontaneous collages. While native tools are convenient for quick posts, third-party apps like Canva and Unfold offer advanced design capabilities for brand consistency and polished presentations. Effective multi-photo Stories rely on strategic choices that enhance message clarity, visual order, and viewer engagement, with careful planning and scheduling necessary to avoid common pitfalls like cluttered layouts or incorrect frame sequences. The article emphasizes the importance of treating multi-photo Stories as carefully crafted campaign assets rather than temporary content, ensuring that every image serves a distinct purpose and contributes to a cohesive narrative.

Uploading videos to Facebook Reels often results in unexpected formatting issues, such as tighter framing and obscured text due to interface elements, which are primarily caused by not adhering to the platform's specific video requirements. The recommended specs for Facebook Reels include a 9:16 aspect ratio, 1080 x 1920 resolution, H.264 video codec, and AAC audio codec, ensuring optimal performance on mobile devices where most views occur. It's crucial to design videos vertically from the start, keeping key visual elements within the safe zone to avoid being covered by Facebook's UI, and to use appropriate export settings to maintain video quality. Short Reels (15-30 seconds) generally achieve higher retention rates, while longer ones (up to 90 seconds) can drive more engagement if they contain substantial content. Consistent use of presets and understanding the technical requirements help in avoiding common issues related to cropping, pixelation, and motion jitter, ensuring that videos are well-received and professionally presented on the platform.

TikTok slideshows are gaining traction over video content on the For You page, and creators are utilizing automated pipelines to efficiently produce and schedule numerous posts each week without relying on costly SaaS solutions. Alex Nguyen's viral guide shares his setup, which involves hook mining, AI analysis, Pinterest scraping, and the use of Node.js scripts for creating slideshows. This method is economically advantageous due to TikTok's algorithm favoring slideshows, which require no video production, and the free resources available on platforms like Pinterest. Nguyen's workflow leverages open-source tools such as the Postiz scheduler to manage posts across multiple social media channels, minimizing monthly costs. This approach not only reduces the cognitive and financial burden of content creation but also aligns with TikTok's algorithm by ensuring that posts are published from a mobile device to avoid spam detection, making it easier for creators to maintain a consistent posting schedule.

AI-driven automation is revolutionizing the way content is produced and shared on platforms like TikTok, Instagram Reels, and YouTube Shorts, where consistency is key to success. Leveraging a three-tool pipeline comprising Claude for scriptwriting, Arcads AI for video production, and Postiz for distribution, content creators can efficiently generate and publish high-quality videos at a fraction of the traditional cost. This approach addresses the bottlenecks of manual content creation by automating tasks such as topic ideation, script generation, video production, and cross-platform scheduling, thereby enabling creators to maintain a steady flow of new content without burnout. With TikTok's 1.5 billion monthly users and similar platforms rewarding frequent postings, AI automation offers a practical solution to meet algorithm demands, allowing creators to focus more on strategic content planning and community engagement while reducing overhead costs.

Four independent AI builders are achieving substantial success by leveraging Postiz, an open-source social media scheduling platform, to automate and optimize their marketing efforts across multiple platforms without the need for traditional marketing teams or agencies. These builders, namely Oliver Henry, Ernesto Lopez, Mau Baron, and another team member, have transformed their individual operations into efficient marketing machines by integrating AI agents with Postiz to generate, schedule, and analyze content. Postiz supports over 30 platforms and provides tools like a CLI, REST API, and MCP server for seamless automation, allowing AI agents to handle the creative process while autonomously managing distribution and collecting performance data to refine future strategies. This system has enabled these builders to achieve millions of views and significant monthly revenues with minimal manual intervention, illustrating the potential of combining AI-driven content creation with automated distribution to outperform traditional marketing approaches.

Blurry Instagram Stories are often a result of Instagram's aggressive compression for speed and file size optimization, rather than issues with the camera or editing apps. The problem frequently arises from technical mismatches, such as incorrect aspect ratios, weak internet connections, or double compression from passing files through multiple apps before uploading. Instagram compresses files to fit the ideal 1080 x 1920 format with a 9:16 aspect ratio, often leading to loss of detail in text, skin texture, and graphics. To prevent these issues, creators should prepare files specifically for Instagram's requirements, use stable Wi-Fi for uploads, and avoid unnecessary edits or transfers through apps that might compress the media further. Solutions include using the right export settings, such as H.264 for videos and JPEG for images, and ensuring that Instagram settings like "Upload at highest quality" are enabled to maintain clarity. Advanced fixes for iPhone users involve disabling ProRAW and converting HEIF files to JPEGs, while scheduling and cross-posting require careful handling to avoid quality degradation.

A content creator introduces a compelling strategy for generating six-figure revenue using AI-generated short-form video content, focusing on the psychological principle of the pattern interrupt to capture viewer attention. This method leverages AI tools like Kling 3.0 to create unexpected visual transitions that disrupt viewer predictions, thereby forcing them to pay attention. The content structure is divided into two layers: the first captures attention with surprising elements in the initial seconds, and the second delivers the product pitch, ensuring viewer engagement and conversion. The approach is optimized for multiple platforms, with TikTok, Instagram Reels, and YouTube Shorts being particularly receptive to this format. The guide highlights the importance of automated distribution using tools like Postiz, which allows for efficient multi-platform posting and performance tracking, enabling creators to systematically test and optimize their content for maximum revenue.

The emergence of AI influencers, who resemble real humans and engage in activities like workout routines and product reviews, is transforming social media marketing, enabling individuals to earn up to $30K per month by leveraging a simple tech stack. According to entrepreneur Ernesto Lopez, the key to monetizing AI influencers lies in applying basic marketing principles, such as offering app-based products instead of low-conversion items like PDF guides, and incorporating strong calls-to-action in content. AI influencer operations that generate significant revenue automate content creation and distribution across multiple platforms using tools like Postiz, an AI-powered social media management platform. This automation allows influencers to run multiple accounts with minimal manual input, scaling their reach and effectiveness. The strategy involves using AI to generate content, distributing it through Postiz, and refining approaches based on performance analytics. The approach not only reduces manual effort but also maximizes engagement and conversion, distinguishing it from traditional influencer marketing by offering greater brand control, scalability, and return on investment. As this space continues to evolve, early adopters who build efficient automated pipelines stand to gain the most before the market becomes saturated.

In 2026, the integration of personal AI assistants into operational infrastructure revolutionized marketing workflows, as highlighted by the rapid adoption of platforms like Postiz. This platform allows users to manage multiple social media accounts, leveraging AI agents to automate content creation, scheduling, and SEO with minimal human intervention. AI agents, such as OpenClaw and orchestrated platforms like Paperclip, facilitate collaboration by assigning specific roles and tasks, enhancing team efficiency. The implementation of Skills, structured files that equip AI agents with specific capabilities, enables seamless social media management across numerous channels. The workflow includes connecting social accounts, defining goals, automating content creation, and refining strategies through feedback loops. The integration of GitHub and dedicated SEO platforms allows AI agents to transform code commits into optimized content, further boosting organic traffic. By utilizing the Postiz API, CLI, and MCP, users can streamline their marketing operations through automated processes, positioning businesses at the forefront of AI-driven marketing advancements.

Postiz offers a comprehensive solution for managing social media by automating the distribution of content across more than 28 platforms, including major ones like Instagram, YouTube, TikTok, and Facebook, as well as emerging channels like Discord, Mastodon, and Bluesky. The tool addresses the common problem of content creators focusing too much on content creation and not enough on distribution, which often results in manual, time-consuming processes that hinder scalability. By utilizing an AI-powered pipeline, creators can automate the entire workflow, from generating content to distributing it across multiple platforms, thereby ensuring consistency and efficiency. Postiz's open-source nature and developer-first approach, featuring a public API, CLI tool, and MCP integration, provide full programmatic control, allowing for batch scheduling and multi-platform publishing without human intervention. This system not only enhances content reach and audience growth but also facilitates monetization opportunities through organic growth, brand partnerships, and sponsored content, while still requiring occasional human oversight for quality control and strategy adjustments.

Oliver Henry created an autonomous AI agent named Larry, which achieved over 500,000 TikTok views in five days by automating the creation and posting of TikTok slideshows. Running on minimal hardware and utilizing a stack of tools like OpenClaw and Postiz, Larry generates images, writes captions, and schedules posts with minimal human intervention. The AI social media agent operates through persistent knowledge stored in skill and memory files, allowing it to learn from past performance and improve over time. Larry's success is attributed to a formulaic approach to content hooks, emphasizing human stories and reactions over product features, and leveraging Postiz's API for seamless integration across multiple platforms. This experiment highlights the potential for scaling content automation with AI, combining 95% automation with 5% human input for optimal results.

Greg Isenberg and Amir demonstrated an innovative marketing workflow on The Startup Ideas Podcast, showcasing how to transform a raw business idea into a live, conversion-tracked landing page with a running A/B experiment, all in one session using a terminal and five interconnected tools. This process emphasizes the importance of context-first planning, AI-powered design iteration, and automated page building with Claude Code, supplemented by real-time analytics through Humblytics and programmatic social media distribution via Postiz. By leveraging tools like Idea Browser, Paper, and Humblytics, marketers can create professional, conversion-focused landing pages without traditional designers or developers, and distribute content across 32+ social media channels. The workflow allows for continuous feedback and improvement by integrating performance data back into the project context, presenting a unique opportunity for those who adopt this agentic marketing stack early on before it becomes widely known.

Ziwen, the creator behind Hypercho, developed a social media automation system using AI agents that autonomously processed and posted clips of his long-form videos across various platforms, gaining thousands of views without manual intervention. This innovative setup operates on a $49/month stack using open-source tools and the scheduling platform Postiz. The system comprises four components: Scout for identifying viral content, Muscle for clipping and formatting, Soul for writing captions and scheduling posts, and Evolve for adapting strategies based on performance data. Postiz plays a crucial role in distributing the content by integrating with multiple social media platforms, allowing seamless cross-posting. The system's success lies in its self-correcting loop that learns and improves over time, distinguishing it from traditional scheduling tools by automating the entire content pipeline. The approach demonstrates that with the right architecture, creators can maintain a robust social media presence with minimal ongoing effort.

A creator's experience with social media highlights the critical difference between content creation and distribution, revealing that while good content may attract significant engagement on one platform, its potential is often unrealized due to limited cross-platform presence. This realization led to the development of a system using five AI agents to automate social media distribution across over 28 platforms, overcoming the inefficiencies of traditional manual posting methods. The article emphasizes that distribution, not blasting the same content across platforms, is key to maximizing reach, suggesting tools like Postiz, which allow programmatic access and integration with AI agents, to streamline this process. By using Postiz, creators can manage multiple social media accounts efficiently, ensuring content is tailored to each platform's unique requirements and audience behaviors, ultimately enhancing engagement without additional content creation efforts.

Postiz offers a comprehensive platform for managing social media, allowing users to automate their posting schedules across various networks like TikTok, Instagram, and LinkedIn. A developer known as ashen demonstrated the effectiveness of this tool by growing an iOS app's downloads using fully automated TikTok slideshows, achieving significant engagement without manual intervention. The system capitalizes on TikTok's algorithm by posting consistent, native-feeling content three times a day, created by an AI agent and scheduled through Postiz, while the final posting step is completed using a physical Android phone to avoid detection and potential shadowbanning by TikTok. This approach highlights the power of automation in scaling content production and maintaining engagement without the need for significant time investment or ad spending, making it particularly beneficial for indie developers and small teams. The integration of AI-generated content with strategic scheduling through Postiz exemplifies a modern, efficient strategy for social media marketing, enabling users to maintain a constant online presence with minimal effort.

As of February 2025, TikTok's most popular hashtag, #FYP, had nearly 79.54 trillion views, highlighting its widespread use for broad reach. However, the text suggests that relying solely on popular hashtags can lead to ineffective targeting and cluttered captions. Instead, it recommends categorizing hashtags by purpose—such as reach, community engagement, or business intent—to create a more effective and measurable strategy. TikTok's algorithm considers various content elements, including captions and viewer interactions, making it crucial to tailor hashtag combinations to specific video contexts for optimal results. The text advises using hashtags as part of a larger strategy, integrating them with other content elements, and tracking their performance through platforms like Postiz. This approach allows creators to refine their use of hashtags systematically, ensuring they align with video goals and audience expectations, rather than applying them indiscriminately.

Social sentiment tracking is an essential tool for marketing teams to gauge the emotional tone of reactions to their campaigns and products, moving beyond mere engagement metrics like likes and shares. This practice involves analyzing online conversations to discern whether audience reactions are positive, negative, or neutral, thus offering insights into whether a campaign or product should be repeated, revised, or paused. Advanced sentiment analysis systems utilize machine learning to interpret context, sarcasm, and topic-specific sentiments, providing more nuanced feedback than simple keyword or rule-based methods. The burgeoning sentiment analysis market, projected to reach $5.2 billion by 2026, highlights the growing importance of understanding audience sentiment as it can reveal early signs of brand health issues or customer dissatisfaction, offering a strategic edge in decision-making. Social sentiment tracking, when integrated effectively into marketing workflows, allows teams to adjust content strategies, prioritize responses, and refine product features based on authentic audience feedback, ultimately enhancing brand perception and customer satisfaction.

The text discusses the challenges of managing social media content effectively and the benefits of using a post scheduler to streamline the process. It highlights how manual posting can lead to inconsistent quality and interruptions, while a scheduler can centralize and enhance the workflow, allowing for strategic planning and consistent content distribution. By capturing ideas, batching posts, and maintaining brand consistency, a scheduler shifts teams from reactive to planned social media engagement. The text emphasizes the importance of building a solid content foundation with clear themes and pillars, and using tools like Postiz for managing posts across various platforms. Additionally, it discusses the importance of analyzing performance data to refine scheduling strategies and cautions against over-reliance on automation without human judgment. It concludes by stressing the importance of treating schedulers as part of a disciplined workflow rather than just a tool for timing posts.

When a TikTok video receives zero views, it can feel personal, but often the issue lies in the platform's distribution process rather than the content itself. TikTok operates as a checkpoint system with two main gates: the first screens for content quality and originality, while the second tests viewer engagement with a small audience. If the video doesn't pass these stages, it may not receive views. Creators should first rule out technical glitches, like display errors or privacy settings, before considering deeper issues related to account health or content originality. New accounts, lacking trust history, may face additional scrutiny, necessitating consistent and compliant posting behavior. To improve video performance, creators should focus on crafting compelling openings, maintaining viewer interest, and engaging with comments to enhance interaction signals. Analyzing patterns in analytics and scheduling posts can also support consistent growth. Ultimately, the process of troubleshooting and refinement, rather than quick fixes or panic, is key to overcoming low-view challenges and achieving sustainable growth on TikTok.

To achieve consistent visibility on Instagram, it's more effective to build a systematic content engine rather than relying on viral trends, which often lead to non-targeted followers and unsustainable growth. This involves optimizing your profile for instant clarity, aligning content formats with Instagram’s distribution mechanics, and ensuring captions and hashtags clearly communicate your niche. A strategic workflow that includes planning, scheduling, and reviewing content consistently helps maintain focus and improve performance. Key content formats like Reels and carousels should be used purposefully, with Reels driving discovery and carousels offering depth and engagement. Collaborations, cross-channel repurposing, and selective paid promotion can further amplify reach once a strong organic foundation is established. The ultimate goal is to foster repeatable distribution and sustainable growth by understanding and leveraging Instagram’s algorithm and audience behavior.

Instagram's hashtag strategy has evolved from the simplistic use of the maximum 30 hashtags per post to a more nuanced approach that prioritizes strategic placement based on the specific goals of each post. The effectiveness of hashtags now hinges on their relevance to the content, audience, and desired outcomes, such as reach, engagement quality, or community building. Rather than using a fixed number of hashtags, creators and brands are encouraged to tailor their hashtag sets to the format and objective of each post, whether it be a feed post, Reel, or Story. Broad hashtags can help with discovery, niche tags enhance relevance, community tags connect with specific conversations, and branded tags organize campaigns. The overarching goal is to use hashtags as a tool for clearer classification and better engagement, moving away from outdated practices of hashtag stuffing. The emphasis is on quality and relevance, ensuring that hashtags serve as effective signposts that guide Instagram in distributing content to the most appropriate audiences.

Many users experience frustration when their Pinterest posts do not gain traction, often due to a misunderstanding of the platform's unique discovery system compared to social feeds. Success on Pinterest requires a strategic approach involving creating strong visuals, matching the content to search intent, and consistently scheduling posts. The platform thrives on quality distribution, where each post should be part of a repeatable workflow that includes asset creation, board selection, and analytics review. Pinterest's 500 million monthly users engage with content through planning, comparing, and saving, making it crucial to optimize pins for search visibility with the right format, size, and clarity. Effective Pinterest strategies involve using specific boards as topic signals, scheduling posts to maintain consistent engagement, and analyzing performance metrics like impressions, saves, and outbound clicks to refine content strategies. By treating Pinterest as a content operation, creators can leverage its potential for sustained growth and visibility.

Evergreenfeed's analysis of over 9.6 million Instagram posts reveals that posting on Friday mornings between 8 to 10 AM can increase engagement by 23 to 35%, contrary to the common belief that Fridays are weak for engagement. This insight encourages creators to rethink their approach, emphasizing strategic timing based on user psychology rather than relying on a generic posting schedule. The study highlights that Fridays are unique due to their transitional nature, with distinct windows of opportunity throughout the day that align with changing user mindsets, such as work mode in the morning and leisure browsing in the evening. Effective Friday posting requires matching content type with user intent, understanding local audience time zones, and using automation tools like Postiz to maintain consistent execution. By focusing on these strategies, creators can leverage less crowded times for higher engagement, turning Fridays into precision days rather than a gamble.

Small businesses often struggle with maintaining a consistent social media presence due to the demands of everyday operations, leading to sporadic posting and reactive content strategies. A social media scheduler can alleviate this burden by providing a structured platform for planning and publishing content, which in turn enhances consistency and engagement. By batching content and scheduling posts, businesses can free up time for customer engagement and strategic planning while maintaining a steady online presence. This tool offers a centralized way to manage multiple platforms, adapt content for different channels, and analyze performance, ultimately turning social media into a manageable and effective part of business operations. Scheduling tools, like Postiz, can also provide advanced features such as AI assistance and self-hosting options, catering to various needs and privacy concerns, ensuring that businesses can maintain control over their data and workflows while improving their online marketing efforts.

Graphic design can initially seem like a foreign language, with terms such as "kerning," "CMYK," and "raster" often causing confusion for creators and business owners. However, understanding these terms is crucial for transforming ideas into effective visual content that enhances brand identity. Knowing the difference between RGB and CMYK ensures consistent brand colors across digital and print media, while choosing vector files over raster prevents pixelated images. Fundamental concepts like typography, color theory, and layout composition form the core of modern design, tracing back to historical milestones like Gutenberg's printing press and William Addison Dwiggins coining the term "graphic design" in 1922. Typography involves arranging text for readability and aesthetics, using elements like kerning, tracking, and leading to fine-tune text appearance. Establishing a typographic hierarchy with headlines, subheadings, and body text guides readers through content effectively. Color theory, including models like RGB for digital and CMYK for print, plays a vital role in design, helping create harmonious and attention-grabbing visuals. Mastering layout principles, such as balance, alignment, and the rule of thirds, aids in composing visually appealing designs, while understanding image formats and resolution ensures high-quality, professional-looking visuals. Designers should be mindful of file types, like JPEG, PNG, and SVG, to maintain image clarity and functionality across different platforms. By grasping these concepts, creators can navigate the language of design fluently and produce compelling visual content that resonates with audiences.

Developing a successful Instagram strategy involves more than just sharing visually appealing images; it requires a comprehensive plan to transform casual viewers into an engaged community and achieve business objectives. This process starts by understanding the existing audience through Instagram's tools like Story Polls, Q&A, and Quiz Stickers to create content that resonates with followers. Establishing a unique brand identity and consistent visual style aids in building trust and recognition. Content should focus on three to five main pillars that align with both the brand's expertise and the audience's interests, ensuring value in every post. High-engagement formats such as Carousels and Reels are essential to maximize reach, as they align with Instagram's algorithm preferences. Crafting captivating captions with a hook, story, and call-to-action, alongside a tiered hashtag strategy, enhances visibility and engagement. Analyzing metrics like reach, engagement rate, saves, and shares provides insights for refining content strategies, while tools like scheduling platforms, design aids, and analytics software streamline the process. Prioritizing a balance of entertaining, educational, and promotional content while leveraging Reels for their strong engagement potential can significantly enhance growth and ROI on Instagram.

Creating a TikTok Duet is an effective way to engage with the platform's community by participating in collaborative and interactive content. This feature allows users to record their video alongside an original, using the same audio, which is ideal for reactions, challenges, and collaborations. However, Duets are contingent on the original creator's permissions, and the option may not be available if they have disabled it. The split-screen format facilitates real-time interaction, while users can enhance their videos with TikTok's editing tools to add creativity and personality. Duets can significantly increase a user's visibility and followers by tapping into the established audiences of the original creators, making it a strategic tool for growth on TikTok. Additionally, using a mix of broad, niche, and specific hashtags, along with tagging the original creator, optimizes reach and engagement. Understanding the difference between Duets and Stitches, and knowing when to use each, can maximize content impact and audience interaction, contributing to a dynamic and engaging TikTok experience.

Effectively managing a LinkedIn presence has become essential for career and business growth, as it serves as a critical platform for establishing authority and attracting opportunities. With over 1 billion members, LinkedIn generates a significant portion of B2B leads from social media, making it indispensable for marketers. A successful LinkedIn strategy relies on four key pillars: foundation, content, engagement, and analysis, each contributing to a cohesive system that drives growth. Optimizing both personal profiles and company pages is crucial for building credibility. Creating a balanced content mix of educational, brand, and community posts, and strategically engaging with the audience, helps build relationships and enhance visibility. Tools like Postiz can streamline content scheduling and performance analysis, allowing users to maintain consistent engagement without burnout. For larger teams and agencies, collaborative platforms ensure seamless operations and secure management of multiple accounts. Ultimately, pairing smart content strategies with automation tools facilitates a proactive, lead-generating LinkedIn presence.

Instagram users seeking to enhance engagement beyond static images can effectively utilize motion-based content, particularly by converting GIFs into short, looping videos. This approach captures viewers' attention and aligns with Instagram's algorithmic preference for video content, which has proven more resilient to declining organic reach compared to static posts. By turning GIFs into MP4 files, creators can offer dynamic, eye-catching posts that boast higher watch times and engagement, signaling Instagram to boost their visibility. Additionally, incorporating these animations into a broader social media strategy, including thoughtful use of captions, hashtags, and alt text, can optimize posts for both engagement and accessibility. Furthermore, leveraging platforms like GIPHY for animated stickers in Instagram Stories can extend brand reach through user-generated content. Automating these processes with scheduling tools can streamline content planning and enhance consistency, allowing creators to focus on producing compelling animations that drive organic growth.

Uploading videos natively on LinkedIn, rather than sharing external links, significantly enhances engagement due to the platform's algorithm prioritizing native content, particularly videos. By 2026, video will be a central content form on LinkedIn, fostering storytelling, brand building, and authentic connections. Native videos can increase engagement fivefold over other content types, and going live can boost this to 24 times. The platform's preference for video is evident as it offers longer watch times and more significant interaction, creating opportunities for building trust, showcasing expertise, and driving actions. Successful video uploads require attention to technical specifications, such as file format and size, while adding captions ensures accessibility. Tools like Postiz can streamline video strategy by automating posting and providing analytics, allowing users to focus on creating impactful content that aligns with LinkedIn's algorithmic preferences.