August 2016 Summaries

Video analytics company Mux has raised $2.8 million in seed funding from investors including Y Combinator, SV Angel, Susa Ventures, Lowercase Capital, Pathbreaker, Advancit, and founders of Parse and Heroku. The company is developing a performance analytics platform for online video publishers, offering more detailed information on streaming video metrics than previously available. Mux's founders previously started Zencoder, which was acquired by Brightcove in 2012. They believe that the analytics data provided by their new platform will be crucial to improving video quality and user experience as online video becomes increasingly popular.

Mux is set to attend IBC Amsterdam from September 9th to 12th, 2016, at the Amsterdam RAI Exhibition and Convention Centre. The company's founders will be available for meetings and demos of their recently launched platform. They aim to showcase how Mux can enhance viewer experience and measure video stream performance for businesses that stream online videos. To schedule a meeting with the founders, interested parties are advised to email [email protected]. Additionally, Mux recommends attending the Demuxed Happy Hour on September 9th at 7:30pm and the DASH Industry Forum networking reception on September 11th at 6:30pm at W Hotel Amsterdam.

Video streaming performance can be quantified using four basic categories: playback failures, startup time, rebuffering, and video quality. Playback failures measure the number of times a video fails to load due to errors. Startup time refers to how long it takes for a video to begin playing after being requested. Rebuffering is stalling during playback due to insufficient buffering. Video quality can be measured through metrics such as bitrate and resolution, but may require a combination of factors to accurately assess. Tracking at least one metric from each category provides valuable insight into overall video performance.

The Mux blog offers company news, product updates, and articles related to online video technology and performance. It is founded by a co-founder and CEO with experience in philosophy, software development, and BBQ. Users can get started without requiring a credit card. The blog also features various authors who contribute regularly.