October 2020 Summaries

Mixpanel has announced the launch of its Technology Partner Program as part of the Mixpanel Collective, building on its existing Solution Partner Program to enhance collaboration with industry-leading companies. This initiative aims to facilitate the integration of disparate data sets and tools across product, marketing, and data teams, enabling businesses to leverage a comprehensive product stack for innovation. The program introduces three partner tiers determined by mutual customer numbers and partner-influenced revenue, with higher tiers receiving more resources from Mixpanel. This expansion includes a network of trusted partners like Airship, Appcues, and Segment, offering over 50 integrations to improve data connectivity and product development. Mixpanel provides its technology partners with benefits such as referral revenue, co-marketing opportunities, and free access to Mixpanel Enterprise plans, while customers can explore integrations to enhance their product strategies.