September 2026 Summaries

Clipboard, a platform connecting workplaces with flexible workers, migrated its high-volume notification system from Braze to Knock after limited visibility into delivery failures and missing transactional features made it difficult to troubleshoot time-sensitive push, email, and SMS messages. Led by two Platform engineers, the company built shared tooling, an audit system, a notification client, migration automation, and preconfigured workflows that allowed teams across the organization to move with minimal disruption. Knock provided detailed provider-level delivery logs, cross-channel preference management, idempotency, batching, digests, and version-controlled templates, enabling both engineers and support staff to diagnose notification issues independently. The migration decommissioned Braze in August 2026, removed more than 35,000 lines of code, consolidated all customer messaging onto Knock, enabled a successful single-cutover SMS transition, and simplified a company-wide rebrand through centralized templates. Clipboard now plans to expand its messaging capabilities with a notification center, richer in-app messaging, and more granular tenant-level preferences.

Knock’s solo growth lead describes building an AI-driven marketing organization using Grok Bot, with roughly 15 specialist agents, several cross-functional group chats, an advisory bot, and integrations across tools such as Notion, Slack, GitHub, Figma, ad platforms, and Knock itself. Each bot handles a defined function, including administration, copywriting, blog drafting, design, website updates, social posts tailored to distinct personal and company voices, competitor monitoring, paid advertising analysis, lifecycle messaging, product launches, and event planning, while group chats coordinate work spanning multiple specialties. Human oversight remains central, with the marketer reviewing drafts, approving campaign changes, and controlling publication. The setup is intended to let a lean team maintain broad marketing coverage by delegating routine work, retaining context across systems, and surfacing recommendations such as budget shifts, content opportunities, competitor changes, and campaign improvements. The account also positions this agent-based approach as aligned with Knock’s product vision of enabling organizations to manage customer messaging workflows across email, in-app messages, push notifications, and SMS through prompts and connected tools.