March 2014 Summaries

Analytics tools are primarily read-only, providing insights to help customers take action elsewhere. They should focus on answering questions and providing insights rather than offering standard chart types. Improvements include annotating data with likely causes of spikes or dips, showing the trajectory of lines rather than just their values, excluding or flagging incomplete periods, enabling projections for future growth, and focusing on usage rather than categories or competitors to provide valuable features that users will appreciate.