July 2022 Summaries

Fingerprint Pro is hosting bi-weekly live product overview and onboarding sessions to introduce and educate users on the capabilities of their browser fingerprinting technology. These sessions take place every other Tuesday at 10:00 am US Pacific/1:00 pm US Eastern and are led by a member of the Customer Success team. Participants will learn about the Fingerprint Pro Dashboard, documentation, and its application in scenarios such as credential stuffing, payment fraud, and personalization. The sessions also highlight how Fingerprint Pro can enhance fraud and risk management by securing customer accounts, identifying anonymous visitors with high accuracy, and enforcing rules against suspicious activity. Attendees will have the chance to ask questions live, although the sessions will not be recorded, encouraging participation to gain insights and direct answers from the team.

Account sharing has become a pervasive issue affecting various industries, notably streaming services, where it results in significant revenue loss and potential security breaches. A study shows that 74% of Americans share passwords for at least one online account, increasing the risk of account takeovers and exposing personal data to unauthorized users. Companies like Netflix, Amazon, and Spotify have started implementing measures to combat this, such as limiting the number of users per account and using GPS data verification, though these methods have limitations. Beyond streaming, account sharing also impacts sectors like healthcare and gaming, where it can lead to breaches of confidentiality and skewed business metrics. Solutions include adopting multi-factor authentication and employing device identification technologies to better track and manage user accounts. Despite efforts to curb this practice, the challenge remains due to the complexity of enforcing policies without negatively impacting the user experience.

Last month's webinar, "Why Accuracy is Everything in Device Identification," led by Fingerprint co-founder/CTO Valentin Vasilyev and Head of Product Jack Spirou, emphasized the critical importance of device fingerprinting accuracy, highlighting the superior performance of Fingerprint Pro over the open-source FingerprintJS library. While FingerprintJS is a popular JavaScript library for browser fingerprinting with over 17,000 GitHub stars, it lacks the server-side identification methods and machine learning capabilities that make Fingerprint Pro more accurate. This accuracy is crucial for businesses, especially in fraud detection, as it prevents the misidentification of returning devices over time. The Pro version maintains a 98% accuracy rate after four months, compared to competitors whose accuracy may plummet, potentially missing nearly 90% of returning devices, a phenomenon known as "drift." High accuracy in device identification helps businesses mitigate online payment fraud by consistently identifying repeat offenders, while lower accuracy could result in frequent misidentifications and increased challenges for trusted customers.