July 2026 Summaries

Fastly is addressing the challenge of accurately measuring and reducing digital carbon footprints in the media industry by joining DIMPACT, a coalition aimed at enhancing environmental transparency and sustainability. While data center and user device emissions are quantifiable, network delivery emissions have traditionally been estimated through industry averages, complicating precise reporting. Fastly's involvement in DIMPACT and its Sustainability Dashboard are designed to provide actionable insights for companies to understand and optimize their digital footprints, particularly in Scope 3 emissions reporting. The company's commitment to 100% renewable electricity for its global points of presence and its focus on software efficiency—through methods like Request Collapsing and localized data processing—aim to ensure that increased edge workloads align with emission reduction targets. By collaborating with industry leaders, Fastly seeks to promote a more efficient, cost-effective, and environmentally conscious digital media sector.

Fastly has been recognized as a Customers' Choice in the 2026 Gartner Peer Insights Voice of the Customer for Edge Distribution Platforms report, achieving a 95% willingness-to-recommend score and an overall rating of 4.8 out of 5 stars based on 92 reviews. Customers praised Fastly for its fast, reliable, and secure platform, highlighting its effective security controls and real-time updates, which are particularly beneficial for industries such as banking, travel, hospitality, and media. Fastly received high ratings in all measured categories, including Product Capabilities, Sales Experience, Deployment Experience, and Support Experience, reflecting its commitment to innovation and customer success. The company acknowledges the importance of customer feedback in shaping its products and aims to continue enhancing digital experiences at the edge.

AI agents are increasingly taking on roles traditionally handled by humans in online commerce, such as searching, comparing, recommending, negotiating, and completing transactions, which introduces a new dimension to ecommerce termed "agentic commerce." This shift necessitates a reevaluation of web protocols to accommodate AI-driven transactions, requiring standardized methods for expressing intent, identity, authorization, and payment. Unlike machine-to-machine payments, which involve straightforward transactions between systems, agentic commerce encompasses a broader scope, including understanding user preferences and managing the entire shopping journey. The evolution of agentic commerce could transform ecommerce by shifting the shopping process to automated layers, reducing direct consumer interaction with merchant sites and challenging traditional methods of building brand loyalty. Edge computing is positioned as a critical enforcement point to manage agent-driven transactions by verifying identity, authorization, and payment, ensuring compliance, and preventing fraud before requests reach the origin. Several protocols are emerging to support this ecosystem, such as the Universal Commerce Protocol (UCP) and Agentic Commerce Protocol (ACP), which aim to streamline AI interactions with commerce systems. Payment and authorization protocols like Visa's TAP and Mastercard's Agent Pay are also being developed to ensure secure and authenticated transactions. As the agentic commerce ecosystem continues to take shape, edge platforms like Fastly are adapting to provide the necessary infrastructure to support these new traffic patterns, enabling merchants to maintain control and deliver seamless customer experiences.