August 2019 Summaries

The latest Salesforce release introduces several enhancements to Clearbit, designed to provide users with increased control and customization options. Key updates include improvements to Prospector, Enrichment, and the introduction of a new debugging tool, Clearbit Workbench, which facilitates the creation of efficient workflows, the routing of leads using the new ultimate parent attribute, and straightforward testing and troubleshooting within Salesforce. Prospector now offers new data attributes, such as expanded subroles and person location specifics, to refine prospect targeting, along with improved search functionalities and credit allocation features for better prospecting management. Enrichment enhancements allow for more intelligent lead routing by understanding a company's hierarchy, while the Clearbit Workbench provides a streamlined approach to resolving common integration issues. These improvements aim to enhance the overall Salesforce experience by enabling users to harness Clearbit's capabilities more effectively.

In mid-2018, Clearbit, a company founded in 2014, recognized the need to formalize its internal values as it scaled beyond its small, efficient, and profitable beginnings. With input from its entire team, Clearbit identified seven key themes—customer empathy, excellence, teamwork, honest communication, initiative, fun, and learning—that were distilled into six core values: Care, Craft, Team, Truth, Initiative, and Fun. These values were integrated into the company's operations, from hiring practices to regular recognition and feedback processes, ensuring they remained active and relevant. Clearbit views these values not just as aspirational statements but as a living document essential for maintaining its culture, evolving with the company, and reinforcing trust and alignment within the team. The company commits to reviewing these values annually to ensure they truly reflect its culture and support the organization's goals.