November 2016 Summaries

The Prospector API, celebrating its first anniversary, has expanded significantly, emphasizing not just RESTful APIs but also seamless integration into existing workflows. The new Salesforce Prospector integration enables users to efficiently build targeted lead lists directly within Salesforce, leveraging all the capabilities of the Prospector API and introducing features like advanced company discovery, account suppression, and bulk lead and contact creation. It also supports custom lead sources for easy segmentation and syncing with outbound systems, and includes account-based prospecting for enriched account management. This integration simplifies and enhances the use of Prospector by allowing direct record addition to Salesforce, preventing duplicate entries, and ensuring efficient CRM management. Interested users are encouraged to contact for a trial setup.

Clearbit has introduced a new integration with Segment, positioning itself as the launch partner for the Segment Enrichment category. This integration allows businesses to seamlessly connect Clearbit to over 180 different tools, enhancing customer data and enabling deeper insights into customer behavior across various platforms such as analytics, CRM, and email marketing. By using Clearbit-enriched profiles, organizations can better understand customer actions and tailor their approaches for improved retention, conversion, and engagement. Additionally, the integration facilitates targeted marketing efforts by enabling segmentation based on factors such as seniority, industry, and company size. Clearbit's collaboration with Segment aims to provide businesses with enriched data to refine their targeting strategies and enhance customer experiences.