March 2018 Summaries

Clarifai's recent brand refresh, led by Lead Brand Designer Erica Knauss, involved a comprehensive, multi-phase process aimed at evolving the company's identity to appeal both to developers and enterprise customers. The refresh process began with a thorough audit of the existing brand assets and a competitive analysis to better understand the AI industry landscape. This groundwork paved the way for the development of a new brand identity system that includes updated fonts, colors, patterns, and a new logo symbolizing the duality between a neural network and the human brain. The initiative also emphasized internal education about branding, leading to increased engagement and thoughtfulness within the company regarding design and presentation. The refreshed brand identity aims to build trust and integrate a human element while remaining flexible enough to adapt to different audiences. Future projects, including cross-team collaborations, an engaging series of staff interviews, and a new headquarters design, are set to further embody and promote the new Clarifai brand.

Clarifai has introduced a new Food Recognition model capable of identifying over a thousand types of food down to the ingredient level, designed for applications in health, fitness, lifestyle, travel, and food-centric businesses. This model enables developers to create innovative apps, such as Foodifai, which assesses the healthiness of meals from photos, and can also be used by restaurant review platforms and consumer brands for categorizing user-generated content and gaining analytical insights into popular dishes. The model can be integrated with other Clarifai visual recognition models, such as the Travel Recognition or NSFW Nudity Recognition models, to enhance food-related results and offers diverse applications from media management to understanding food-sharing trends on social media. Users are encouraged to create a free Clarifai account to start building AI-powered apps using this model and to share their projects within the Clarifai community.