January 2016 Summaries

StyleMePretty.com, a leading online wedding inspiration platform, has transitioned from a blog to a comprehensive wedding platform featuring enhanced image search and curated resources. Faced with the challenge of managing over 2.5 million images, StyleMePretty implemented Clarifai’s visual recognition technology to automate image tagging, allowing them to efficiently handle the influx of user-generated content submitted by photographers, vendors, and brides. This automation enables StyleMePretty to process up to 100,000 images weekly, expanding their editorial capacity and enhancing their visual search capabilities. The combination of machine learning and human curation ensures accurate tagging, which improves over time through a feedback loop. Founder Tait Larson chose Clarifai for its accuracy and cost-effectiveness, integrating it with minimal developer effort. By leveraging automated tagging, StyleMePretty not only improves its website's content curation but also optimizes its social media strategy, utilizing platforms like Instagram, Facebook, and Pinterest to reach a broader audience.

Forevery, a mobile photo discovery app, has received significant requests for a desktop version that can automatically tag and sort photos on a hard drive. While the Forevery team works on this, developers have independently created ImgSort, a desktop photo organizer using Clarifai’s API, which was developed by Nirupama Suneel and Nathan Wong at Dubhacks 2015. ImgSort sorts images into user-defined categories, leveraging Clarifai’s image recognition technology to generate tags and organize images efficiently. The app works best with generic categories like “food” or “people” and aims to improve by utilizing Clarifai’s machine learning models to automate category naming entirely. The developers were inspired by the ease and power of Clarifai’s API, which they experienced firsthand during a workshop.