June 2024 Summaries

Computed Columns, a feature of Census Datasets, enables business teams to self-service their data transformation needs without relying on IT. This tool allows users to create transformations with or without code, using various types of columns such as Rollup, Equation, Lookup, Text Transform, and GPT, which can be used to perform tasks like data counting, calculation, denormalization, text transformation, and AI-powered summarization and extraction. With Computed Columns, business teams can explore and analyze data, calculate key metrics, and activate trusted data together with data teams, making collaboration easier. The feature is now available in General Availability, with more types of columns coming soon, and users can get started with a free 14-day trial or reach out for personalized onboarding.

Census has been named Snowflake’s Marketing Application Partner of the Year 2024 for its innovative solutions in real-time data syncing and no-code marketing activation, which have benefited over 130 joint customers including HubSpot, Canva, Orangetheory Fitness, and others. These customers have achieved remarkable outcomes such as real-time personalization, reduced customer acquisition costs, and increased email open rates. Census has also introduced Live Syncs, a revolutionary real-time Reverse ETL that enables faster and cheaper data activation compared to traditional solutions. The company is grateful for the support of its customers and partners, including Snowflake, with whom it has partnered closely to empower marketing and business teams to harness the full power of their data.