June 2020 Summaries

Census has launched its integration with Zendesk, allowing support teams to sync internal customer data into the platform, saving time when responding to support requests and automatically prioritizing messages. This integration is part of Census' goal to unify disparate internal sources of data and put it at team members' fingertips. With this integration, support agents can handle more tickets, scaling their service to more users. The integration is set up by adding Zendesk as a new service connection, creating a sync, and visualizing the data mapping process. Once activated, all tickets will display up-to-date customer metrics, while respecting API usage and rate limits. Existing customers can start using the connector in their dashboard, and new customers can begin with a free 30-day trial.

The founder data stack is a common problem faced by many companies, especially those with newly formed RevOps and Data teams. This stack typically consists of a single tool that holds most customer data, such as Intercom or Hubspot, which forwards events to Segment. As the company grows, new employees add more tools, leading to an explosion of point-to-point integrations, making it difficult to maintain consistency and trust in the data. The modern data stack offers a solution by using a database or data warehouse as the single source of truth, syncing data across all tools, and providing easy querying capabilities. This stack also includes key components such as event tracking, data loading, data modeling, and integration platforms, which can help centralize data and create unified models for business teams to use. By adopting this modern data stack, companies can overcome the problems associated with the founder data stack, including inconsistent data, duplication, and a lack of trust in reports and analysis.