June 2023 Summaries

Boosting International CPG Market Share with Location Intelligence provides insights into how consumer brand businesses can overcome challenges hindering their global expansion, such as informal markets, diverse consumer preferences, and inaccurate data. Leveraging Point of Interest (POI) data can help companies identify new channels and markets, focus sales efforts on stores that are more likely to convert, understand new customer segments, and cater to local tastes and market demands. By applying data-driven techniques, businesses can enhance their information, prioritize resources, and tailor marketing messages and product offerings that resonate with customers' preferences and needs. The use of POI datasets and geocodes enables companies to analyze market coverage, identify clusters of locations where stocking products would have the most impact, and make informed decisions about strategic territory expansion. By harnessing high-quality foundational data and leveraging these insights, CPG businesses can gain a competitive advantage in the global market.

Snowflake has announced Snowpark Container Services, launching in private preview and public preview for Snowflake Native Apps, allowing users to deploy spatial apps directly within the Snowflake Data Cloud. CARTO is a launch partner for this offering and collaborates with Snowflake to bring advanced spatial analytics functionalities to the platform. With support for Snowpark Container Services, customers can install and run sophisticated apps like CARTO's Location Intelligence platform in their Snowflake account without compromising data security. The collaboration enables developers to fully leverage Snowflake's computing resources and create routing applications that enhance operational efficiency and competitiveness.

Climate change poses significant risks to assets such as infrastructure, buildings, and natural resources, which can lead to financial losses, social disruption, and environmental degradation. To assess these risks, companies and stakeholders need to access relevant data sources and tools, such as spatial composites, which represent aggregated information that cannot be measured directly. Spatial composites can help simplify modeling efforts, capture spatial heterogeneity, facilitate decision-making, and provide scalability and flexibility. This blog post demonstrates how to use CARTO Analytics Toolbox for BigQuery to compute spatial composite scores for different types of assets, such as buildings, Points of Interest, roads, and urban areas. The analysis shows that climate-related risks can be assessed at the asset level by combining hazard scores with exposure and vulnerability indicators, providing insights into the risk levels of urban populations and road networks, which can inform decision-making and policy development.

H3 is a powerful Spatial Index that has gained popularity due to its benefits in processing efficiency, especially when dealing with large amounts of spatial data. It functions as a global, multi-resolution grid system that can significantly enhance analysis and reduce processing time, making it an attractive choice for spatial analysts. H3's hexagonal shape allows for well-represented spaces across the grid, ideal for representing curved geographies like rivers and roads. Its momentum behind it also makes it easier to share data with clients, partners, and other stakeholders. With its ability to aggregate data to a hexagonal grid, H3 unlocks new forms of analysis, such as composite scoring and spatial hotspots, allowing users to gain deeper insights into their data. By leveraging H3, analysts can save significant costs and processing time while unlocking new analytical possibilities, making it a game-changer in the realm of spatial data analysis.

The Snowflake Summit 2023 is an annual conference that brings together data and AI professionals to learn about the latest innovations in cloud data and analytics. CARTO, a provider of spatial analytics solutions, will be participating in the event, showcasing its integration with Snowflake, which enables complex geospatial analysis through a simple visual interface. CARTO has also partnered with Snowflake to help customers unlock spatial analytics for new use cases across various industries. The company's Geospatial Engineer, Jaime Sanchez, will be presenting a demo on cloud-native telecom network planning during the summit, highlighting the importance of advanced geospatial analysis in the telecom industry. Additionally, CARTO will be hosting an Après Ski event and has a booth at the summit where attendees can book a meeting to discuss how to use spatial analytics for their use cases.