February 2022 Summaries

When building its 5G home internet service, T-Mobile faced the challenge of qualifying customers in both populated and rural areas for quality internet services, leveraging spatial data science to optimize network planning and deployment with CARTO's Location Intelligence Platform for Telecommunications. The qualification process is complex due to wireless internet's different considerations, such as terrain and foliage interference from towers, device positioning, and materials used in customer homes. Spatial indexing enables T-Mobile to understand serving sectors and technology service delivery, making it easier to solve the qualification challenge. By operationalizing spatial data with an internal analytics platform, T-Mobile translates complex data into digestible information to support sales compliance, monitor enterprise systems, and drive customer service and network expansion decisions.

The text announces the general availability of CARTO's Spatial Analytics in Redshift, a cloud-based data warehouse service by Amazon Web Services. CARTO has extended the geospatial capabilities of Redshift with an all-new cloud-native platform that enables users to visualize SQL results, make maps, perform spatial analysis, and develop spatial applications. The platform allows for easy connection and exploration of data on Amazon Redshift clusters, import of shapefiles stored in S3, creating maps using SQL, and access to thousands of spatial datasets. It also introduces an Analytics Toolbox with 46 advanced spatial functions, a Data Observatory for accessing curated spatial datasets, and integration with the Open Source library deck.gl for designing web apps visualizing Redshift data. The platform is available as a free 14-day trial, and its release marks the components needed to create a Geospatial Cloud on AWS.

The partnership between Kanye West and Gap has been a successful one, with online pre-orders for their "Perfect Hoodie" selling out in hours and generating the most sales in a single day in gap.com history. However, to determine if this collaboration will be enough to reinvigorate Gap's brick-and-mortar growth and activate a new customer base, an analysis of location data and social media following was conducted using CARTO's Data Observatory and Spatial's PersonaLive Social Segmentation System. The results show that the top 5 segments that follow Kanye West on social media are approximately 57% more likely to follow Gap on social media than the average person, suggesting that this partnership is having a positive effect on consumers. By deploying personalized ads to these segments near existing stores and analyzing eCommerce sales to inform an omnichannel strategy, Gap can potentially resonate with a new customer base and drive sales.

To address the lack of accurate point of interest data in emerging markets, dataPlor has partnered with CARTO to provide high-quality international POI data. This partnership aims to enhance geospatial analyses for organizations working internationally by leveraging advanced technologies and human validation techniques. With dataPlor's International Points of Interest, users can access dynamically updated data with attributes such as location name, address, category, phone number, latitude/longitude, operating hours, credit card use, and more, all while receiving confidence scores to prioritize their data usage. This collaboration enables organizations to drive growth initiatives, implement location intelligence, and improve user experiences globally. By providing accurate POI data, dataPlor helps companies avoid assumptions in markets with low visibility, thereby increasing the effectiveness of their international growth strategies.