January 2024 Summaries

The article discusses the importance of understanding your global messaging strategy when expanding a business outside the US. It categorizes communications into notifications and conversations, highlighting Alphanumeric SMS as an effective tool for leveraging brand recognition in notification messages. For conversation-based communication, it suggests considering both SMS and Over-the-top (OTT) applications like WhatsApp, Facebook Messenger, Telegram, and WeChat. It also mentions Global Mobile Numbers for 2-Way A2P messaging as a viable option in countries outside the US and Canada. The article emphasizes the need for a dedicated messaging partner to navigate varying international requirements and regulations.

Voice over Internet Protocol (VoIP) is an increasingly popular alternative to traditional telephony for businesses, offering cost-effectiveness, reliability, flexibility, improved sound quality, feature-rich services, easy scalability, seamless integration with other applications, and quick setup. However, it also has some disadvantages such as dependence on internet connection, security concerns, and limitations in locating emergency service users accurately. Despite these challenges, VoIP is a natural choice for businesses looking to transform and future-proof their communication systems, especially those accommodating hybrid employees and customers.