July 2022 Summaries

Apple's iOS 16 update is expected to bring significant enhancements, including major improvements to the lock screen and "Focus" mode. The new features will impact the global SMS ecosystem, with potential changes to Apple's native Messages Application affecting business SMS. While Apple has a majority market share in some countries, Android dominates globally. Two key updates within iOS 16 are simplified SMS/MMS SPAM reporting and enhanced APIs for SMS filtering. These enhancements should have a positive impact on the SMS ecosystem by giving mobile subscribers greater control over their experience, reducing spam, and increasing trust in the ecosystem. However, there are concerns that easier reporting might lead to over-reporting or incorrect reporting of business messages as SPAM. Businesses with poor opt-in practices will be hit hardest as mobile subscribers begin to feed SPAM reporting tools with better data.

The webinar discussed how 10DLC registration requirements impact businesses using SMS. It covered the history of messaging and the adoption of 10DLC policies, including key events such as FCC Ruling in December 2018 and Verizon's launch of its 10DLC program in February 2020. The webinar also explained how TCR works, assigning trust scores to businesses and passing them along to carriers. It highlighted the benefits of 10DLC registration for businesses, including better deliverability rates and protection from spammy messages. Finally, it shared insights on top campaign use cases and verticals in 2021.

Media Streaming, a new feature of the programmable Voice API by Bandwidth, allows businesses to leverage real-time call audio for improved customer experiences. This technology can be used in conjunction with AI and NLP tools to drive operational efficiency and deliver better CX. Examples include voice bots, sentiment analysis, voice biometrics, voice-activated IVR, and real-time transcription. Media Streaming works by forking the media during a call and passing it to an application, which then streams the media to a designated 3rd party cloud service or tool where AI and NLP happen. This technology empowers businesses to build connected, intelligent voice moments and improve their customer experience.

Bandwidth offers comprehensive telecom compliance support to help Electronic Communications Service providers navigate complex regulatory landscapes across 60+ markets. By partnering with Bandwidth, companies can leverage a dedicated Compliance Operations team that acts as an extension of their own team, providing expert guidance and proactive tools to manage and anticipate regulatory challenges. Bandwidth's all-IP network facilitates global scaling with services such as voice, messaging, emergency calling, and global numbers, offering full PSTN replacement in 38+ countries. The company supports its clients with 24/7 network monitoring, intelligent routing, and a robust customer success team, ensuring seamless integration and rapid market entry. Additionally, Bandwidth's expertise in local regulations and partnerships with global telecom authorities enable its customers to maintain compliance while focusing on growth and innovation.