May 2021 Summaries

The text discusses the varied approaches of major telecom carriers Verizon, AT&T, and T-Mobile in handling the launch of 10DLC (10-digit long code) messaging systems. Verizon, being the pioneer, has streamlined the registration process with a consistent surcharge for both SMS and MMS, while AT&T and T-Mobile employ The Campaign Registry (TCR) with distinct methodologies. AT&T imposes message-per-second limits based on a campaign class determined by proprietary data, where accuracy in registration details can influence class assignment. Conversely, T-Mobile evaluates message limits at the Brand level, assigning daily limits based on a Brand's registration score, with an option for a review process if limits are unsatisfactory. Despite these operational differences, AT&T and T-Mobile share a common registration process, and the text encourages reaching out to The Campaign Registry for detailed queries or consulting Bandwidth representatives for further information.

To send messages via the 10DLC route, businesses must register their brand and campaign, incurring various fees during the process. If registering as a Campaign Service Provider, a one-time $200 registration fee with The Campaign Registry is required, alongside a $4 fee for brand registration and a monthly charge for campaign registration, which varies based on campaign type. There is also a $50 T-Mobile Campaign Activation fee when a campaign is linked to a phone number, which may be waived currently but will be enforced following a 30-day notice. Message costs include both the message fee and carrier-specific surcharges, with rates varying by carrier and message type. Alternatively, registering through Bandwidth eliminates the initial $200 fee, but all other costs, including the T-Mobile activation and per-message surcharges, remain applicable. Regardless of registration method, the activation and surcharge fees are charged by the messaging provider, not The Campaign Registry.