August 2017 Summaries

The text discusses the importance of integrating enterprise email with consumer SMS for better customer experiences. It highlights that while advanced CRM tools have enabled real-time collaborative communication, many enterprises still lack SMS capabilities. The article suggests creating an ideal email and SMS gateway that can facilitate two-way communications between an email address and any SMS-enabled phone number, send long messages, attachments, and be fast and easy to use. It provides a step-by-step guide on how to implement this solution using cloud-based email APIs and Bandwidth's CPaaS for messaging.