August 2017 Summaries

PSD2, or Payment Services Directive 2, has brought about significant changes in the global payment industry. The directive sets the stage for open banking by providing standardized access to customer data and enhancing payment security. However, it also requires banks to open their payment infrastructure and customer data to third parties, which is seen as a disruptor in the financial sector. Open Banking and strong customer authentication are key aspects of PSD2, with the former requiring banks to provide access to third-party payment providers (TPP) via an approved API. The value nexus lies in the ability to transact customer data securely and at a faster rate. A high-performing data layer is crucial for enabling this, as it helps reduce the need for frequent access to data and supports real-time decisioning on risks.

The integration of Aerospike, a NoSQL database known for its speed and scalability, with Docker has been simplified by the introduction of swarm mode. This new feature in Docker allows for easier deployment and management of containers at scale. With this update, Aerospike is now very easy to deploy using swarm mode in a post-Docker 1.12 world. The use of Docker Compose version 3.2 also simplifies the process, as it is only supported in Docker Engine 17.04 and above. This integration eliminates the need for external KV stores like Consul, etcd, or ZooKeeper, making the process more straightforward and efficient.

The convergence of Advertising technology (AdTech) and Marketing Technology (MarTech) is driving a shift in the industry landscape. As marketers aim to deliver cohesive cross-channel experiences and advertisers demand transparency, both industries are moving towards consolidation. Key drivers for this change include advances in AI/ML, shifting viewing behaviors from traditional to digital formats, and investor interest in subscription recurring revenue models. Data is the common thread between these two worlds, with its impact felt horizontally across strategy, datasource, personalization, decisions, and delivery. The combination of AdTech and MarTech will drive relevant impressions at scale at the right time and location, leading to a broader array of engagement touchpoints throughout a customer journey at better economic outcomes.

Convergence of Advertising Technology (AdTech) and Marketing Technology (MarTech) is inevitable due to the need for cohesive cross-channel experiences, transparency, and ROI. The industry shift is driven by factors such as massive drive towards customer experience, first-party data, audience attribution, subscription recurring revenue, and advances in AI/ML. Data plays a crucial role in connecting these two worlds, enabling relevant impressions at scale, tying aggregated pools to individuals, personalizing ad messaging and creative, and powering mass personalization. The virtuous exchange of value occurs by combining the strengths of AdTech's decision-making capabilities with MarTech's data analysis and attribution, offering customers transparency and agility. As a result, we are witnessing a broader array of engagement and touchpoints throughout a customer journey at a better economic outcome.