What is Product Adoption and How to Measure It

Product adoption is the process of turning users into active and successful long-term users of a product, ultimately transforming them into advocates. It involves designing every aspect of the user experience to ensure that users find value quickly and continue using the product over time. The five common types of product adopters are innovators, early adopters, early majority, late majority, and laggards. Measuring product adoption can be challenging as it is not a specific product metric, but companies can develop frameworks to create and assess their product adoption strategies. Key metrics for measuring product adoption include Time to Value (TTV), churn, conversion rates, etc., alongside understanding user behavior at different stages of their journey. Product adoption platforms like Chameleon help SaaS teams improve product adoption by creating in-app messages that engage users where they are most engaged.