Taking your message global in 2024? Here’s what US businesses need to know about global texting.

The article discusses the importance of understanding your global messaging strategy when expanding a business outside the US. It categorizes communications into notifications and conversations, highlighting Alphanumeric SMS as an effective tool for leveraging brand recognition in notification messages. For conversation-based communication, it suggests considering both SMS and Over-the-top (OTT) applications like WhatsApp, Facebook Messenger, Telegram, and WeChat. It also mentions Global Mobile Numbers for 2-Way A2P messaging as a viable option in countries outside the US and Canada. The article emphasizes the need for a dedicated messaging partner to navigate varying international requirements and regulations.