First down or just down? Is your realtime infrastructure the real MVP?

Sports betting is rapidly growing in the US as more states legalize online and mobile sports betting. The industry has seen a 20-fold increase since 2018, with Super Bowl being the most significant event for betting providers. In 2021, over $4.3 billion was wagered on Super Bowl 55 by more than 23 million Americans. However, service outages and poor app performance during major events have raised concerns about the industry's capacity to handle increased demand. As sportsbooks invest in front-end technology, they need to focus on reliable back-end platforms to ensure a seamless user experience. A serverless cloud-based architecture can provide dependable infrastructure with elasticity and fault tolerance, ensuring high availability, low latency, and data integrity guarantees during major sporting events.