Zapier is a popular app automation tool that helps users connect different apps and automate workflows, reducing manual work and increasing productivity. Jonathon Kerester, managing broker at Realty Investment Advisors, used Zapier to automate tasks such as creating new tickets in Zendesk from Mailchimp subscribers and updating profiles with RIA, resulting in a 75% reduction in cold calling time and a 90% increase in connecting with leads faster. By automating processes, Jonathon was able to free up more time for high-value activities such as showing properties and closing transactions. Zapier's Zaps enabled the Realty Investment Advisors team to streamline their workflow, share resources, and focus on client connections, ultimately fueling their business growth.