How Automatically Managing Leads Led a Company to Automate Everything They Can

At Outbrain, a content and product discovery feed company, Yaniv Nava, a senior online acquisition manager, leveraged Zapier's automation tool to streamline lead management processes, enabling his team to reach out to leads quickly. Initially focusing on managing lead creation, Yaniv built automated workflows, or Zaps, that integrated with Salesforce and other platforms. As the usage of Zapier spread across the company, security became a priority, particularly with SAML authentication for multiple employees using the platform. Outbrain now utilizes Zapier's Company plan, providing shared folders and enhanced security, to manage leads, customer relationships, and other business processes efficiently.