You can pay to display brief advertisements, product listings, and more to people surfing the web through Google Ads, an online advertising platform developed by Google. This tool allows you to set up ad campaigns easily, selecting goals such as website traffic, sales, or brand awareness, and choosing from various ad types like search network ads, display ads, video ads, or shopping campaigns. You can also pick campaign settings like start and end date, targeted audiences, and budget, which cap out monthly but may vary daily. Google can help you maximize your budget by selecting the right keywords and automating ad and conversion processes with integrations like Zapier's Google Ads integrations.