Consistency: The not-so-secret ingredient in excellent customer service

A business's consistency is crucial in maintaining customer satisfaction and loyalty. If a customer experiences an inconsistent experience, they may choose to take their business elsewhere due to uncertainty or frustration. Consistency in all touchpoints, not just during sales, is essential for building trust and reliability with customers. Businesses can achieve consistency by implementing workflows, automating processes, providing training to staff, and gathering feedback from customers through surveys. By prioritizing consistency, businesses can delight their customers and drive growth.