Brand voice 101: How to create a consistent brand

Creating a consistent brand voice is crucial for businesses as it controls their impression and allows them to scale. This involves structuring content, using proper grammar, tone, and formality that matches the gravity of the business and its customers. A company glossary helps standardize language, while capturing the brand's tone through personality traits and writing samples ensures consistency beyond words. By establishing a set of brand voice guidelines, businesses can maintain a clear and recognizable brand voice across all content.