In the world of startups, automation is becoming increasingly important for scaling processes without breaking the bank. Squared Up, an application mapping and monitoring solution, has found success with Zapier, a tool that automates functionality by connecting different apps and tools. By leveraging Zapier's capabilities, Squared Up was able to streamline its sales and marketing efforts, automate lead nurturing, and publish social media posts without needing a large team or significant funding. The company's ability to scale while staying lean has been key to its success, allowing it to focus on growth and client satisfaction. With automation in place, Squared Up is poised for continued expansion and success.