How Medium Rare has grown its business selling templates

Craig Garner, founder of Medium Rare, discusses the evolution and impact of using Webflow for creating and selling website templates, highlighting how the platform's growth has mirrored the increase in their sales and revenue. Garner elaborates on his design process, utilizing tools like Figma and Webflow, and shares best practices such as staying updated with visual trends and maintaining a clear project scope. He praises the seamless collaboration with the Webflow templates team and the supportive community of template designers, noting that Webflow's system simplifies template maintenance by handling technical aspects, allowing a focus on design quality. Garner contrasts this with other platforms where the abundance of plugins can be overwhelming, and emphasizes that Webflow's in-browser experience significantly boosts productivity. Marketing efforts for their templates rely on email lists rather than social media, and the partnership with Webflow has shifted their brand image, drawing more traditional template users away from WordPress to embrace Webflow's user-friendly features and integrated hosting.