7 color trends making a splash in web design

In 2018, web design is experiencing a vibrant resurgence of bold color trends inspired by past decades, notably the 80s and 90s, with designers embracing daring color combinations to create memorable visual experiences. This period sees a revival of bright palettes and patterns, as exemplified by Spotify's playful approach to color, and the continued popularity of shades like Millennial Pink, which has shifted from being gendered to a neutral favorite across generations. Additionally, gradients are making a significant comeback, utilized in various design elements to enhance visual appeal, as seen in the work of designers like Meagan Fisher, and on platforms like Stripe's updated design and the Interactions 2.0 landing page. These trends highlight a move away from past color conservatism towards a more adventurous and expressive use of color in digital design.

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