The concept of bot messaging has gained popularity, but its uniqueness lies in its ability to deliver messages with specific tasks or information, rather than engaging users in conversations. CEO Syd Lawrence and Microsoft Technical Evangelist Martin Beeby discussed the benefits of messaging platforms, including proactive messaging and high open rates, which are often higher than email marketing. They also touched on the importance of control and personalization in messaging, citing features such as sound and vibration notifications and non-interruptive messages that appear in Messenger. The duo noted that while push notifications can feel more personal, they may be exploited if not managed carefully, highlighting the need for gatekeepers to ensure responsible use of these platforms.