Conversation design is crucial in creating an engaging user experience, especially with the rise of chatbots and voice assistants. To achieve this, it's essential to set clear intentions, let users be heard, elicit cooperative conversations, anticipate conversational errors, develop personas for your voice experience, and rehearse your conversations. By following these best practices, you can create a more natural and engaging conversation that feels less automated, making users feel comfortable and adjusting to the subtle changes without pause. The goal is not to recreate human interaction but to elicit an engaging conversation that helps users with what's intended.