Voice is a rapidly evolving technology that has grown beyond the initial Alexa and Google Assistant ecosystems to become a broader concept of conversational AI. The pandemic has accelerated industry trends, with voice experiences becoming increasingly important for customer engagement and service delivery. Enterprise adoption of VUIs (Virtual User Interfaces) is on the rise, but challenges persist in integrating with legacy systems. Businesses must prioritize user-centered design and focus on solving real problems to create successful voice-based solutions. Kane emphasizes the importance of discoverability, user research, and testing to ensure a valuable experience for users. With the growth of voice technology, we can expect to see new devices, increased adoption in current devices, and innovative applications across various industries.