ZEIT is now Vercel, a company that aims to provide the ultimate workflow for developing, previewing, and shipping Jamstack sites. The new identity aligns with the focus on simplifying deployments and empowering developers. With $21M in Series A funding from Accel and CRV, among other investors, Vercel plans to accelerate its mission to provide a streamlined workflow for 11M JavaScript developers. The company has built products like Next.js, which powers over 35,000 sites at companies like Uber, Nike, and Starbucks. Vercel's new focus on the "develop, preview, ship" workflow aims to enable teams to iterate rapidly and collaboratively, with features such as simpler pricing, environment variables, and cancelable deployments. The company has introduced a new brand identity that aligns with its benefits, including faster and better product collaboration across every team in an organization.