Saharsh Agrawal, CEO of Surface Labs, discussed how his company empowers businesses to boost conversion rates with intelligent forms tailored for marketing and growth teams on a recent VectorShift podcast. Surface Labs' co-founders pivoted several times before landing on their unique insights which revolutionize data collection via forms. The company aims to personalize the user experience at the top of the sales funnel with interactive forms that match website branding, offering more than just forms, including A/B testing and analytics. Looking ahead, Surface Labs plans to cater to the intersection of marketing and sales by enhancing account-based marketing and sales collateral personalization.